Pure Perfumes: The Fine Art of Layering

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Master Perfumer Jacques Cavallier Belletrud celebrates the purity of three mythical essences concentrated to the extreme, imagining a ritual of absolute refinement to personalise the trails of Louis Vuitton fragrances.

Pure Perfumes: The Fine Art of Layering

"I wanted to present our clients with a unique opportunity: to have the most exquisite materials at their disposal, in their purest form, so that they may endlessly personalise their fragrance."

Jacques Cavallier Belletrud

Created for lovers of olfactory journeys, Pure Perfumes layer with an array of Louis Vuitton fragrances to compose an infinite number of unique scents. Spontaneous, sensory interpretations freely inspired by the compositions of the Maison's Master Perfumer.

Oud: The Royal of all Woods

A precious resin extracted from Aquilaria trees in Southeast Asia, Assam oud is concentrated to the extreme by Jacques Cavallier Belletrud – exalting a composition of raw minimalism cocooned in the luminous, cottony softness of white musks. Pur Oud adds depth to all Louis Vuitton fragrances with its woody, smoky facets.

Amber: The Stone of the Ocean

One of the rarest raw materials in the world, ambergris washes ashore after a long ocean voyage that enriches it with an animal, honeyed and slightly marine scent. A woody, musky infusion that exhales its sensuality in successive waves, Pur Ambre brings a freshness of adventure and mystery to the trail of all the Maison's fragrances.

Sandalwood: The Scent of Eternity

A sacred commodity to many cultures for its centuries-old heritage, sandalwood embodies a key ingredient in the perfumer's palette for its creamy, velvety scent. With Pur Santal, Jacques Cavallier Belletrud elevates this essence to new heights by infusing it with the radiant breath of two floral, airy notes, bringing power and elegance to all Louis Vuitton fragrances.

There are no absolute rules to layering. It's a very personal practice: you must listen to your feelings, experiment, and accept that the occasional mistake is part of the process. But once you've got it, it's yours forever. Jacques Cavallier Belletrud