2
1

Small Details, Big Personality

A bag charm is one of the simplest ways to make a Louis Vuitton bag instantly recognisable as your own. The Vivienne mascot appears in seasonal costumes and colourways, while whimsical charms shaped as flowers, animals or House motifs clip onto a strap, zip pull or key ring for a playful finishing touch.

More Than Decoration

Key holders in this collection also serve a practical purpose, gathering house keys or a car fob onto a single leather-trimmed ring. Many charms use the same lobster clasp or spring-ring fastening found on bag straps, which makes it simple to move a favourite charm between several bags rather than keeping it fixed to just one.

Styling a Charm

  • Clip a single statement charm to a plain bag for an easy seasonal update.
  • Layer two or three smaller charms together for a fuller, more personal effect.
  • Match a charm's colourway to a scarf or item of jewellery for a coordinated look.

A Thoughtful, Easy Gift

Because charms come in a wide range of price points and themes, from playful animals to House icons, they are often chosen as a first Louis Vuitton gift or a smaller add-on alongside a handbag or wallet, suiting birthdays, graduations or simply marking an occasion without committing to a full-size piece.

Pairing With a Bag

For a charm sized to hang inside a smaller bag, pair one with the mini bags collection, or browse card holders and key holders for a matching leather piece. The full LV Charms Collection gathers the House's most collectible designs, several of which reference the LV Script signature, and new designs are added regularly to the new-in accessories edit.