LV Rouge - Matte Lipstick - 301

The exceptional formula of LV Rouge is composed of 87% skincare-based ingredients*, meticulously selected to care for and enhance the lips, as well as an upcycled blend of waxes, evoking the emblematic flowers of Grasse.

• Rose, jasmine and mimosa wax: Rich in fatty acids, these waxes melt onto the lips for a sensorial application, providing nourishing properties and long-lasting comfort.
• Hyaluronic acid spheres: Contribute to the smoothing and plumping effect for instantly sculpted lips.
• Shea butter: Enriched with its richest fraction, it helps provide nourishment.
• Fine pigments: Deliver intense and vibrant colour.
• 100% natural origin mineral powders**: Ensure visibly smoother lips and a more luminous matte finish.

*Minimum percentage of lipstick base that preserves moisture before adding colour.
**Value calculated based on ISO 16128-1 and ISO 16128-2.

INGREDIENTS: POLYGLYCERYL-2 TRIISOSTEARATE • DIMETHICONE • HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX • TRIHEPTANOIN • SILICA • TRIMETHYLOLPROPANE TRIISOSTEARATE • JOJOBA ESTERS • DIMETHICONE CROSSPOLYMER • COCO-CAPRYLATE/CAPRATE • RICINUS COMMUNIS (CASTOR) SEED OIL • CERA ALBA (BEESWAX) • ETHYLHEXYL PALMITATE • BUTYROSPERMUM PARKII (SHEA) BUTTER • ORYZA SATIVA (RICE) BRAN WAX • HYDROGENATED CASTOR OIL • BUTYROSPERMUM PARKII (SHEA) BUTTER UNSAPONIFIABLES • PERFUME (FRAGRANCE) • ACACIA DECURRENS FLOWER WAX • JASMINUM GRANDIFLORUM (JASMINE) FLOWER WAX • ROSA CENTIFOLIA FLOWER WAX • SODIUM CHLORIDE • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • TRIHYDROXYSTEARIN • CERA CARNAUBA (COPERNICIA CERIFERA (CARNAUBA) WAX) • PROPYL GALLATE • SODIUM HYALURONATE • TOCOPHEROL • [+/- CI 77891 (TITANIUM DIOXIDE) • CI 45410 (RED 28 LAKE) • CI 19140 (YELLOW 5 LAKE)] - IL19599

• 12-hour long wear*
• 12-hour moisture preservation*
• 12-hour lip plumping effect*
• Long-lasting comfort*

• Hydrated: +44%**
• Smoothed: +41%**
• Plumped: +31%**
• Visibly nourished: +30%**

Follow Dame Pat McGrath's tips using the unique Monogram Flower petal-shaped bullet:

1. Define your Cupid's bow: Create a heart shape below your Cupid's bow using the tip of the lipstick for precision.
2. Fill in the upper lip: Once the heart is defined, smoothly fill in your upper lip to ensure even coverage.
3. Apply to the bottom lip: For the bottom lip, apply the lipstick outward towards the corners using the same gliding motion for an even finish.

To protect the elegant design of your LV Rouge lipstick, carry it in its velvet travel case. For cleaning, use a soft microfibre cloth or a gentle sponge with mild soap, avoiding bleach or harsh detergents. Dry thoroughly to maintain its pristine condition.

• The formula incorporates some upcycled ingredients from perfumery by-products.
• The lipstick case is refillable.
• LV Rouge refills are recyclable.
• LV Rouge outer packaging contains recycled paper and is recyclable.
• We recommend keeping the transparent caps of your lipstick refills, so they remain protected when not placed inside the case. Ideal if you like to switch between shades.