LV Baume - Lip Balm
A delicate combination of colour and care, LV Baume transforms lips with a soft glow in 10 enchanting hues by Creative Director Pat McGrath. With buildable coverage, the rich, gentle and flexible texture fuses advanced care with natural beauty for 48-hour hydration* along with 24-hour comfort, nutrition** and smoothing effect.***
The delectable scent of refreshing Mint and sweet Raspberry, exclusively crafted by Louis Vuitton's Master Perfumer Jacques Cavallier Belletrud, offers a crisp and indulgent allure.
Housed in an elegant, off-white lacquered metal case punctuated by the iconic Monogram motif, the creation is a precious embodiment of Louis Vuitton's heritage craftsmanship. An eternal keepsake. Featuring an innovative lock system, each refill is adorned with a Monogram Flower emblem, unlocking a world of colour with a single click.
*Instrumental test on 30 subjects
**Self-assessment by scoring on 25 subjects
***Instrumental test on 25 subjects
The exceptional formula of LV Baume is composed of 94% naturally derived ingredients* and is 91% skincare-based**, meticulously selected to care for your lips and enhance their beauty each day:
- Mimosa wax from Grasse: Upcycled from Louis Vuitton's perfumery by-products, the hydrating wax fuses with the lips, contributing to the comfort and softness of the formula.
- Five-flavour berry extract: Helps to improve the suppleness of the lips for a revitalised appearance.
The formula also includes:
- Hyaluronic acid spheres: Contribute to the smoothing and plumping effect for instantly sculpted lips.
- Shea butter: Enriched with its richest fraction, it helps provide nourishment.
*Value calculated based on ISO 16128-1 and ISO 16128-2. The remaining ingredients contribute to optimising the sensoriality of the formula and its integrity over time.
**Minimum percentage of lipstick base that preserves moisture before adding colour.
INGREDIENTS: RICINUS COMMUNIS (CASTOR) SEED OIL • PHYTOSTERYL/OCTYLDODECYL LAUROYL GLUTAMATE • POLYGLYCERYL-2 TRIISOSTEARATE • OCTYLDODECANOL • HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX • POLYGLYCERYL-3 DIISOSTEARATE • COCO-CAPRYLATE/CAPRATE • CAPRYLIC/CAPRIC/MYRISTIC/STEARIC TRIGLYCERIDE • VINYL DIMETHICONE/LAURYL DIMETHICONE CROSSPOLYMER • HYDROGENATED CASTOR OIL • TRIMETHYLOLPROPANE TRIISOSTEARATE • ETHYLHEXYL PALMITATE • CERA ALBA (BEESWAX) • BUTYROSPERMUM PARKII (SHEA) BUTTER • SILICA • ORYZA SATIVA (RICE) BRAN WAX • BUTYROSPERMUM PARKII (SHEA) BUTTER UNSAPONIFIABLES • SCHISANDRA CHINENSIS FRUIT EXTRACT • PERFUME (FRAGRANCE) • CERA CARNAUBA (COPERNICIA CERIFERA (CARNAUBA) WAX) • ACACIA DECURRENS FLOWER WAX • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • TRIHYDROXYSTEARIN • PROPYL GALLATE • SODIUM HYALURONATE • TOCOPHEROL • [+/- CI 77947 (ZINC OXIDE) • CI 77491, CI 77492, CI 77499 (IRON OXIDES) • CI 45410 (RED 28 LAKE)] - IL21198
- Lips are hydrated for 48 hours.*
- Lips appear visibly smoother and plumper for 24 hours.***
- Sensation of comfort for 24 hours.**
- The lip balm nourishes the lips for 24 hours.**
- Visibly nourished: +46%****
- Visibly smoother: +37%****
- Visibly plumper: +37%****
- Visibly more supple: +41%****
- Visibly softer: +44%****
- Visibly more beautiful: +43%****
**Self-assessment by scoring on 25 subjects
***Instrumental test on 25 subjects
****Clinical evaluation on a panel of 34 subjects, conducted on bare lips after 4 weeks of application.
The coverage of LV Baume is buildable: a single swipe provides a delicate, sheer touch of colour, while three swipes offer deeper, more noticeable hue. For a diffused effect, blend the edges with your finger.
Used alone, the balm delivers sheer glow and buildable touch of colour. To use as a primer, apply generously to nourish and drench the lips with hydration, then blot away excess before layering lipstick for a smooth and even finish. For cleaning, use a soft microfibre cloth or a gentle sponge with mild soap, avoiding bleach or harsh detergents. Dry thoroughly to maintain its pristine condition.- The formula incorporates some upcycled ingredients from perfumery by-products.
- The lipstick case is refillable.
- LV Baume refills are recyclable.
- LV Baume outer packaging contains recycled paper and is recyclable.
- We recommend keeping the transparent caps of your lipstick refills, so they remain protected when not placed inside the case. Ideal if you like to switch between shades.
Signature Looks
Creative Director Dame Pat McGrath imagined a series of inspiring looks imbued with vivid hues and lustrous finishes, showcased by House Ambassador Hoyeon and models Awar Odhiang, Chu Wong, and Ida Heiner.
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