Pur Ambre

Available exclusively on uk.louisvuitton.com and in selected Louis Vuitton stores.

To discover the scent, please contact the client service to know availability in store. No complementary sample will be sent when ordering Pur Ambre. Kindly note that only unopened bottles can be returned for reimbursement.

The sensuality of amber to personalise your fragrance trail.

With Pure Perfumes, Louis Vuitton imagines a way of personalising one's fragrance signature with a gesture of absolute refinement. Inspired by the tradition of layering several fragrances, these intense compositions can be used as a finishing touch to your perfume ritual. Woven from exceptional essences and concentrated to the extreme, they celebrate the raw beauty of legendary ingredients in perfumery.

A travelling material by its very nature, ambergris has fascinated mankind since the dawn of time. Jacques Cavallier Belletrud pays tribute to the absolute sensuality of its scent by marrying an infusion of natural ambergris with the woody, musky, velvety vibrancy of Ambroxan. A scintillating burst of freshness gradually reveals a complex scent shimmering with animalic, woody and iodised facets. Endowed with an unparalleled power of attraction, Pur Ambre captures the utmost mystery of ambergris, captivatingly exuding seduction in successive waves.