Louis Vuitton & People For Wildlife

As part of our longstanding commitment to preserve natural resources, Louis Vuitton joins forces with the conservation charity People For Wildlife. Working with local communities, this 5-year environmental partnership to maintain and improve biodiversity in a 400,000-hectare area in northeast Australia contributes to the LVMH target of restoring 5 million hectares of flora and fauna habitat by 2030 as well as the UN Biodiversity Conference Agreement (COP-15) to protect 30% of the planet’s land by the same year.

Louis Vuitton has worked closely for years with People For Wildlife’s founder, Dr. Daniel Natusch, a conservation science expert. Following his long-standing commitment to research in Cape York, Dr. Natusch then created People For Wildlife in 2020.
When looking at how to scale-up our efforts to preserve the climate and regenerate biodiversity, working with this charity was a natural choice given the many environmental values we share and the opportunity to better understand the sustainable use of nature-based materials.

Regenerating biodiversity by monitoring wildlife species and understanding how to control invasive species

Working with local communities to co-create sustainable business models based on responsible use of nature-based materials