Representing total creative investment in a very personal collection, the campaign expresses contemporary freedom and the pure pleasure of clothing that is open to all manner of audacity. To create this campaign, the Women's Artistic Director invited twenty personalities to his photography studio, a creative laboratory on the Quai Voltaire in Paris: among them were close friends whose personality inspires him, kindred spirits, and favourite faces. Celebrity friends, beloved models, astonishing artists and athletes include Léa Seydoux, Akon Changkou, Sora Choi, Dina Asher-Smith, Noémie Merlant, and Lous and the Yakuza.
Nicolas Ghesquière's portraits incorporate pieces from the new "SINCE 1854" line, a jacquard mixing Monogram flowers and the Maison's founding date.
In this portrait gallery, everyone is there for my own personal reasons, and I liked discovering new connections with people I knew already. For me, moving into photography came from a desire to reflect the feeling we share when we’re working on a collection.