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Maison - Store Openings 25/04

Louis Vuitton Roma Etoile Store in Roma

The neighbourhood

Cradle of the Western European civilisation, cultural enter and architectural marvel — Rome is truly the Eternal City. With its countless landmarks, Rome attracts visitors from around the world but the city is also known for its vibrant culture and traditional way of life.

Located in the centre of Rome, the San Lorenzo in Lucina square is one of the most prestigious and elegant areas of Rome - a perfect setting for the new Louis Vuitton Maison.

The facade

Originally built in 1907, the front of the building was redesigned in Art Nouveau style by architect Marcello Piacentini in 1917. Today, the façade has been modernised but still presents four semi-circular entry portals and perfect symmetry.

The interior

Bathed in natural light, the store welcomes visitors with the women's leather goods and accessories. A transparent staircase leads visitors to the women’s ready-to-wear located on the first floor and the Men’s universe at the basement.

Along with the building's cultural heritage, the store features a unique movie theatre where a series of short films will be showcased every month.

This beautiful building was the first cinema in the city and is today Italy’s first Louis Vuitton Maison. More than a store, the new Maison, which features an in-store movie theatre, is a tribute to Italian cinema.

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