Fashion - Campaigns 28/10

Louis Vuitton x NIGO®

For Pre-Spring 2022, Louis Vuitton continues the creative conversation between Virgil Abloh and NIGO® with the launch of the second LV2 collection.

The Film

United by friendship and a shared subcultural practice popularly known as streetwear, the two designers investigate their diverse cultural roots under the global emblem of Louis Vuitton. The sophomore season expands on this exchange in a celebration of NIGO®’s Japanese provenance, the inherent tapestry of his fashion upbringing, and the geo-specific gaze on the Western men’s wardrobe instilled in him from boyhood.

The Campaign

Informed by NIGO®’s personal collections of British subcultural dress, LV2 cross-pollinates a Western 1950s and ‘60s’ tailoring silhouette with a Japanese sensibility. Garments and accessories native to sartorial tropes, military icons and traditional costumes are observed through a decidedly formalised lens, consistently imbuing the casual with a heightened elegance.

Micro Monogram Cape £2,660.00
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Zillionaires Sunglasses £545.00
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Chino Trousers £640.00
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Oberkampf Ankle Boots £1,400.00
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Set Of 3 Pins £560.00
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Flap Double Phone Pouch £1,200.00
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City Keepall Bag £1,830.00
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Chino Trousers £640.00
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Oberkampf Ankle Boots £1,400.00
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Zillionaires Sunglasses £545.00
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Giant Damier Laces Windbreaker £2,070.00
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Giant Damier Short-Sleeved Shirt £680.00
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Flap Double Phone Pouch £1,290.00
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Monogram Patchwork Denim Trousers £1,870.00
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Intarsia Heart Turtle Neck £780.00
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Keepall Bandoulière 50 Bag £2,610.00
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Monogram Patchwork Denim Trousers £1,870.00
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Zillionaires Sunglasses £545.00
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Monogram Crazy Denim Trousers £1,280.00
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Multipocket Backpack £2,600.00
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Zillionaires Sunglasses £545.00
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Micro Monogram Cape £2,660.00
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Zillionaires Sunglasses £545.00
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Set Of 3 Pins £560.00
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Flap Double Phone Pouch £1,200.00
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The Details

Nodding at prep uniforms, a cropped blazer is emblazoned with the Monogram stripes used on the lining of Louis Vuitton trunks, while pants evoke a schoolboy fit. Pieces central to the classic men’s wardrobe splice with the properties of kimonos such as obi-like belts and wrap structuring. Instinctively, the collection’s cultural cross-pollination intersects with the travel territory of Louis Vuitton.

Zillionaires Sunglasses £545.00
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Tie Pin £275.00
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Monogram Colourblock Tailored Denim Jacket £1,870.00
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Chino Trousers £640.00
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Oberkampf Ankle Boots £1,400.00
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Heart Tie £165.00
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Chino Trousers £640.00
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Keepall Bandoulière 50 Bag £2,050.00
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Oberkampf Ankle Boots £1,400.00
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Zillionaires Sunglasses £545.00
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Heart Tie £165.00
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Damier Suit Jacket £2,470.00
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Damier Vest £1,280.00
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Damier Suit Trousers £975.00
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Journey Tote Bag £3,050.00
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Zillionaires Sunglasses £545.00
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Monogram Trunkstripes Pocket Jacket £2,860.00
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Monogram Crazy Denim Trousers £1,280.00
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Nigo Cup £550.00
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Tie Pin £275.00
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Duck Tie £165.00
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Sophisticated Tiger Cardigan £1,280.00
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Chino Trousers £640.00
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The Selection

Japanese Cruiser Bag £1,830.00
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Keepall Bandoulière 50 Bag £2,610.00
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Intarsia Jacquard Graphic Cashmere Crewneck £975.00
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Oberkampf Ankle Boots £1,400.00
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