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Fashion - Campaigns 25/01

Men’s Spring-Summer 2021 Campaign

Starting in Paris, Virgil Abloh took his collection, 'Message in a Bottle', around the world to celebrate inclusivity and unity, culminating in his new Louis Vuitton Men's Campaign.

The Film

Highlighting the symbolic power of style and tailoring to express newfound power and freedom, the campaign brings together the collection’s mix of influences including the season’s ska-inspired Damier-like checkerboard motif. Uniting people of diverse backgrounds, the musical genre of ska reinterpreted classic British tailoring and exemplifies Virgil Abloh’s approach to his ongoing Louis Vuitton collections.

I strive to employ fashion to reflect and affect ideals of inclusivity, unity and humanity.

The Campaign

Photographed by Tim Walker, the campaign images accentuate the collection’s aspect of fantasy and the boyhood ideology that Abloh refers to throughout his Louis Vuitton collections’ arc. Starting with the formative idea of seeing the world through the experiences of a young man, the collection proposes an alternative to rationalism in order to imagine the impossible.

Keepall Bandoulière 50 Bag £2,150.00
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Cigarette Trousers £695.00
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LV Fusion Derby Trainers £990.00
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LV Fusion Derby Trainers £990.00
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Bootcut Trousers £695.00
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Keepall Bandoulière 40 Bag £2,320.00
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LV Trainers £950.00
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Keepall Bandoulière 50 Bag £2,150.00
Shop
Cigarette Trousers £695.00
Shop
LV Fusion Derby Trainers £990.00
Shop
LV Fusion Derby Trainers £990.00
Shop
Bootcut Trousers £695.00
Shop
Keepall Bandoulière 40 Bag £2,320.00
Shop
LV Trainers £950.00
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Classic Shirt £695.00
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LV Fusion Derby Trainers £990.00
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LV Classic Sunglasses £500.00
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LV Distorted Sunglasses £510.00
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Bootcut Trousers £695.00
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Striped Jumper £995.00
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LV Fusion Derby Trainers £990.00
Shop
Keepall Bandoulière 50 Bag £2,150.00
Shop
Bootcut Trousers £695.00
Shop
Keepall Bandoulière 50 Bag £2,150.00
Shop
Cigarette Trousers £695.00
Shop
LV Fusion Derby Trainers £990.00
Shop
LV Fusion Derby Trainers £990.00
Shop
Bootcut Trousers £695.00
Shop
Keepall Bandoulière 40 Bag £2,320.00
Shop
LV Trainers £950.00
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Car Coat £2,910.00
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LV Fusion Derby Trainers £990.00
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LV Trainers £950.00
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Classic Shirt £695.00
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Cigarette Trousers £695.00
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Cigarette Trousers £855.00
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LV Friends Pendants Necklace £560.00
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LV Classic Sunglasses £500.00
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LV Distorted Sunglasses £510.00
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Keepall Bandoulière 50 Bag £2,150.00
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Flap Soft Trunk Bag Messenger Bag £2,030.00
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Keepall XS Bag £1,490.00
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Distorted Damier Intarsia Turtleneck Jumper £995.00
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Leather Damier Intarsia Biker Jacket £8,950.00
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Distorted Damier Intarsia Turtleneck Jumper £995.00
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LV Trainers £950.00
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LV Fusion Derby Trainers £990.00
Shop
Cigarette Trousers £695.00
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Cigarette Trousers £855.00
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LV Friends Pendants Necklace £560.00
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LV Friends Set Of 3 Earrings £435.00
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LV Distorted Sunglasses £510.00
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LV Classic Sunglasses £500.00
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Flap Soft Trunk Bag Messenger Bag £2,030.00
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Keepall Bandoulière 50 Bag £2,150.00
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Bootcut Trousers £695.00
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Slant Lapel Suit Jacket £2,510.00
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Classic Shirt £695.00
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Details

The collection’s ethos is embodied by the “Zoooom with Friends” crew, imaginary characters that appear in various forms from oversized balloons to accessories. Each different to the other, the puppets represent the fundamental belief in inclusivity and multiculturalism embedded within the Louis Vuitton Men’s collections.

LV Distorted Sunglasses £510.00
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LV Friends Set Of 3 Earrings £435.00
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Flap Soft Trunk Bag Messenger Bag £2,720.00
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Soft Trunk Wallet £1,880.00
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LV Classic Sunglasses £500.00
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LV Fusion Derby Trainers £990.00
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Classic Shirt £695.00
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Regular Denim Trousers £895.00
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Slant Lapel Suit Jacket £2,510.00
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Keepall XS Bag £2,060.00
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Keepall XS Bag £1,270.00
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Bootcut Trousers £695.00
Shop
LV Distorted Sunglasses £510.00
Shop
LV Fusion Derby Trainers £990.00
Shop
Bootcut Trousers £695.00
Shop
LV Friends Set Of 3 Earrings £435.00
Shop
Leather Damier Intarsia Biker Jacket £8,950.00
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Classic Shirt £895.00
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Bootcut Trousers £695.00
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Distorted Damier Intarsia Turtleneck Jumper £995.00
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Stuffed Animal Jacket £5,900.00
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Cigarette Trousers £855.00
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Regular DNA Poplin Shirt £490.00
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Classic Shirt £695.00
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Keepall Bandoulière 50 Bag £2,150.00
Shop
Keepall XS Bag £1,490.00
Shop
Flap Soft Trunk Bag Messenger Bag £2,030.00
Shop
Steamer XS Bag £1,370.00
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LV Fusion Derby Trainers £990.00
Shop
LV Fusion Derby Trainers £990.00
Shop
LV Fusion Derby Trainers £990.00
Shop
Classic Shirt £695.00
Shop
Bootcut Trousers £695.00
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LV Mixed Chains Necklace £2,510.00
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LV Friends Necklace £1,920.00
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LV Friends Set Of 3 Earrings £435.00
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Regular DNA Poplin Shirt £490.00
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Bootcut Trousers £695.00
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LV Ollie Trainers £2,810.00
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LV Ollie Trainers £720.00
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Louis Vuitton Horizon Wireless Earphones - Fluorescent Yellow £955.00
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Louis Vuitton Horizon Black and Neon Green Earphones £955.00
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LV Friends Pendants Necklace £560.00
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Clock Intarsia Jumper £795.00
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70s Peak Lapel Jacket £2,510.00
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Regular DNA Poplin Shirt £490.00
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Bootcut Trousers £695.00
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The Selection

LV Friends Scarf £465.00
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Soft Trunk Bag Messenger Bag £2,610.00
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City Keepall Bag £1,540.00
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Distorted Damier Crew Neck Jumper £795.00
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