Fashion - Campaigns 25/01

Men’s Spring-Summer 2021 Campaign

Starting in Paris, Virgil Abloh took his collection, 'Message in a Bottle', around the world to celebrate inclusivity and unity, culminating in his new Louis Vuitton Men's Campaign.

The Film

Highlighting the symbolic power of style and tailoring to express newfound power and freedom, the campaign brings together the collection’s mix of influences including the season’s ska-inspired Damier-like checkerboard motif. Uniting people of diverse backgrounds, the musical genre of ska reinterpreted classic British tailoring and exemplifies Virgil Abloh’s approach to his ongoing Louis Vuitton collections.

I strive to employ fashion to reflect and affect ideals of inclusivity, unity and humanity.

The Campaign

Photographed by Tim Walker, the campaign images accentuate the collection’s aspect of fantasy and the boyhood ideology that Abloh refers to throughout his Louis Vuitton collections’ arc. Starting with the formative idea of seeing the world through the experiences of a young man, the collection proposes an alternative to rationalism in order to imagine the impossible.

LV Fusion Derby Trainers £990.00
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LV Fusion Derby Trainers £990.00
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LV Trainers £950.00
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LV Fusion Derby Trainers £990.00
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LV Fusion Derby Trainers £990.00
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LV Trainers £950.00
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Classic Shirt £695.00
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LV Fusion Derby Trainers £990.00
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LV Classic Sunglasses £500.00
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LV Distorted Sunglasses £510.00
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LV Fusion Derby Trainers £990.00
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LV Fusion Derby Trainers £990.00
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LV Fusion Derby Trainers £990.00
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LV Trainers £950.00
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Car Coat £2,910.00
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LV Fusion Derby Trainers £990.00
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LV Trainers £950.00
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LV Friends Pendants Necklace £560.00
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LV Classic Sunglasses £500.00
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LV Distorted Sunglasses £510.00
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Leather Damier Intarsia Biker Jacket £8,950.00
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LV Trainers £950.00
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LV Fusion Derby Trainers £990.00
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LV Friends Pendants Necklace £560.00
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LV Friends Set Of 3 Earrings £435.00
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LV Distorted Sunglasses £510.00
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LV Classic Sunglasses £500.00
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Details

The collection’s ethos is embodied by the “Zoooom with Friends” crew, imaginary characters that appear in various forms from oversized balloons to accessories. Each different to the other, the puppets represent the fundamental belief in inclusivity and multiculturalism embedded within the Louis Vuitton Men’s collections.

LV Distorted Sunglasses £510.00
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LV Friends Set Of 3 Earrings £435.00
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LV Classic Sunglasses £500.00
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LV Fusion Derby Trainers £990.00
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Regular Denim Trousers £895.00
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LV Distorted Sunglasses £510.00
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LV Fusion Derby Trainers £990.00
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LV Friends Set Of 3 Earrings £435.00
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Leather Damier Intarsia Biker Jacket £8,950.00
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Stuffed Animal Jacket £5,900.00
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Regular DNA Poplin Shirt £490.00
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LV Fusion Derby Trainers £990.00
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LV Fusion Derby Trainers £990.00
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LV Fusion Derby Trainers £990.00
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LV Chain Links Necklace £2,510.00
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LV Friends Necklace £1,920.00
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LV Friends Set Of 3 Earrings £435.00
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Regular DNA Poplin Shirt £490.00
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LV Ollie Trainers £2,810.00
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LV Ollie Trainers £720.00
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Louis Vuitton Horizon Wireless Earphones - Fluorescent Yellow £955.00
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Louis Vuitton Horizon Black and Neon Green Earphones £955.00
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LV Friends Pendants Necklace £560.00
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Regular DNA Poplin Shirt £490.00
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The Selection

LV Friends Scarf £465.00
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