Imagination: The New Men’s Perfume

Inspired by the infinite possibilities that lie within us all, the newest Louis Vuitton fragrance captures the creative impulse to go beyond one’s limits and act on even the wildest dreams. Nurtured by life-changing experiences and journeys, this immaterial energy forges a new state of mind through which we perceive the world around us.

IMAGINATION

In creating Imagination, Master Perfumer Jacques Cavallier Belletrud explored the art of contrast through the unprecedented attraction between amber and black tea. In order to strike a contemporary chord, he turned to Ambrox, a molecule present in ambergris, as the starting point for his five-year-long creative process. To give resonance to this exceptional material with lavish proportions, he accentuated it with a smoky black tea, illuminated it with noble citrus, and energized it with sizzling spices. Thanks to his expert savoir-faire and obsession with detail, the Master Perfumer finds the balance of a perfect accord from some of the most precious things nature has to offer.

MÉTÉORE

Just like the dazzling phenomenon after which it is named, Météore captures intense luminosity with a crystalline, powerful and instantly bracing composition. The sizzle of spicy mandarin gives the perfume’s heart an invigorating freshness while resonating with a trio of peppers and revealing the enchanting facets of Javanese vetiver.

L'IMMENSITÉ

The feeling of finding yourself before a limitless horizon, L’Immensité quickens the heartbeat with the possibility of total freedom. In this laser-sharp composition, a crackling whisper of ginger is brightened by the bitterness of grapefruit and softened by an addictive and sensual amber note.

NOUVEAU MONDE

Evoking the memory of one of Louis Vuitton’s first clients, the legendary explorer Pierre Savorgnan de Brazza, Nouveau Monde is an ode to discovery. Through the unexpected meeting of raw cocoa bean and an extremely rare oud assam, this composition is a whirlwind of harmonious essences.

ORAGE

To express the magical and frightening power of a storm, Orage blends the nobility of iris with vetiver’s vegetal freshness against a luminous patchouli heart. This majestic and earthy fragrance recalls the paradox of mankind’s fragility and the raw force of the elements.

SUR LA ROUTE

Inspired by the wind rushing against the skin at full speed, Sur La Route evokes the exhilarating experience of being on the road. Blending bright Calabrian cédrat and bergamot citruses with enveloping Peruvian balsam, this energetic fragrance is a reminder that the journey is just as important as the destination.

AU HASARD

Embodying the power of chance encounters and unforeseen detours, Au Hasard cultivates a sense of mystery by defying traditional codes of masculine perfumes. Based on an exceptional and spellbinding sandalwood note, the fragrance ventures toward the unknown with soft ambrette seed and spicy cardamom.

TRAVELS WITH THE PERFUMER

From the ends of the world to Grasse, join Louis Vuitton’s Master Perfumer on “Le voyage des matières de Jacques Cavallier Belletrud”, an itinerary filled with perfumery’s most luxurious raw ingredients.

THE SELECTION

View a selection here or click further below to explore the full collection.