Fashion - Campaigns 16/07

Men’s Fall-Winter 2021 Campaign

Virgil Abloh’s latest collection investigates unconscious biases instilled in our collective psyche by reimagining looks as pieces in a game of chess.

THE FILM

Shot in North Wales by Tim Walker, the campaign revisits the motifs and metaphors of chess, a recurrent theme in Virgil Abloh’s work at Louis Vuitton. Staged as a life-sized game, the collection comes alive as pieces in a choreographed play between a cast of characters.

THE CAMPAIGN

By taking archetypes such as the writer, the artist, the drifter, the salesman, the hotelier, the gallery owner, the architect, or the student, the collection explores the dress codes that inform our predetermined perceptions of these familiar characters. Virgil Abloh imbues the grammar of these codes with different values and employs fashion as a tool to change those assumptions.

Canyon Ankle Boots £1,180.00
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Keepall Bandouliere 50 Bag £2,420.00
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Flocked Monogram Classic Shirt £795.00
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Neon Check 4-Pocket Jacket £2,910.00
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Monogram Neon Check Oversized Business Shirt £855.00
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Monogram Neon Check Pleated Skirt £2,110.00
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Millenium Ankle Boots £1,180.00
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Litter Bag £1,700.00
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Mini Soft Trunk Bag £2,630.00
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Cyclone Sunglasses £545.00
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Cyclone Sunglasses £560.00
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City Keepall Bag £1,780.00
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Wide Leg Denim Trousers £895.00
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Coat With Cutting Details £3,100.00
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Monogram Hooded Denim Jacket £2,710.00
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Monogram Workwear Denim Trousers £1,710.00
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Carrot Pouch £845.00
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Graphic Leather Biker Blouson £9,950.00
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Cyclone Sunglasses £560.00
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Cyclone Sunglasses £545.00
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Wide Leg Denim Trousers £895.00
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LV Pop Sunglasses £300.00
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Cyclone Sunglasses £560.00
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LV Trainers £930.00
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Travertine 90's Jacket £2,710.00
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Travertine Silk Classic Shirt £1,100.00
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Travertine Classic Trousers £795.00
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Wrap Coat £3,900.00
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Monogram Workwear Denim Trousers £1,710.00
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Coat With Cutting Details £3,100.00
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Flocked Monogram Classic Shirt £795.00
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Tourist VS Purist Tuffetage Hoodie £1,310.00
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Keepall Bandouliere 50 Bag With Acetate Chain £2,820.00
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LV Trainers £930.00
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Extra Large Coat £4,900.00
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LV Dust Sunglasses £470.00
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Pizza Box £1,310.00
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Cyclone Sunglasses £545.00
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Canyon Ankle Boots £1,180.00
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Monogram Embroidered Mesh Cap £600.00
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Skateboard £2,130.00
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LV Mirror Mirror Cap £695.00
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Sac Plat Bag £2,600.00
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1.1 Millionaire Sunglasses £595.00
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Keepall XS Bag £1,880.00
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Sac Plat Bag £2,600.00
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LV Trainers £905.00
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Millennium Trainers £875.00
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1.1 Millionaire Sunglasses £595.00
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LV Trainers £930.00
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Extra Large Jacket £2,910.00
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Equipe LV Polo £590.00
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Technical Mirror Puffer Jacket £2,910.00
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Extra Large Jacket £2,910.00
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Keepall Bandouliere 50 Bag With Acetate Chain £2,820.00
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Cyclone Sunglasses £545.00
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Louis Monogram Cup £550.00
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Canyon Ankle Boots £1,180.00
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Steamer XS Bag £1,750.00
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Millennium Trainers £875.00
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DETAILS

Throughout the collection, garments, accessories, motifs and techniques play on themes of illusion, replicating the familiar through the deceptive lenses of trompe l’oeil and filtrage. Leather goods are interpreted through the classic shapes of Louis Vuitton and enriched with added wording, shiny silver, or tuffetage embroidery.

Wrap Coat £3,900.00
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Pizza Box £1,310.00
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Louis Monogram Cup £550.00
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LV Trainers £930.00
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LV Wax Fishtail Parka £5,900.00
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Wide Leg Denim Trousers £895.00
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Neon Check 4-Pocket Jacket £2,910.00
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Monogram Neon Check Pleated Skirt £2,110.00
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Flocked Monogram Classic Shirt £795.00
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Wide Leg Denim Trousers £895.00
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City Keepall Bag £1,780.00
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LV Trainers £930.00
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Litter Bag £1,700.00
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Flocked Monogram Classic Shirt £795.00
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Canyon Ankle Boots £1,180.00
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Equipe LV Polo £590.00
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Extra Large Coat £4,900.00
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Coffee Cup Pouch £1,410.00
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Steamer XS Bag £1,750.00
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Extra Large Jacket £2,910.00
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Equipe LV Polo £590.00
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Extra Large Coat £4,900.00
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Monogram Embroidered Mesh Cap £600.00
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LV Marker Necklace £605.00
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Tourist VS Purist Tuffetage Hoodie £1,310.00
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Monogram Embroidered Mesh Cap £600.00
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THE SELECTION

Millennium Trainers £905.00
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LV Initials LV Mirror Mirror 40MM Reversible Belt £490.00
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Keepall Bandouliere 50 Bag £3,000.00
true
Handle Trunk Bag £2,450.00
true
1.1 Millionaire Sunglasses £595.00
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