Fashion - Campaigns 15/07

Cruise 2021

Game On: Nicolas Ghesquière plays with the contradiction of a stationary journey for his latest Louis Vuitton Collection.

This year, instead of bringing his Cruise Collection on its yearly voyage, the Women’s Artistic Director embarks on a very personal journey through his past, present and the endless possibilities for the future. This departure inwards asserts that fashion is a game, and it explores Nicolas Ghesquière’s signature territory of style-driven emotions, memorable colours, enthralling cuts and curated wardrobe expertise.

The Film

The Looks

"I looked somewhere that has been calling out to me for a long time, somewhere I hadn’t taken the time to go back to. To uncover one inspiration after another. This is an exploration of my creative identity." Nicolas Ghesquière.

Game On

Game On! The creative freedom central to the Cruise 2021 Collection plays with Louis Vuitton’s iconic motif, mingling Monogram flowers with the four suits of a deck of cards. In this fantasy of illusion, clubs bloom, spades pierce, diamonds sparkle and the almighty heart reigns. The symbolism of the card deck, the traveller's loyal companion, evokes the power of the game to cultivate togetherness.