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Personalisation has been closely linked to the history of the Louis Vuitton Maison since its inception. Painted by hand, the painting of your hardsided canvas (Monogram and Damier) shapes the unique character of your piece and gives it a new soul. 

Over and above the choice of colours and position on the canvas, the creative process also includes the typography of initials, the geometry of colour bands, the making of drawings or the selection of stickers. This exceptional savoir-faire, perpetuated by the Maison's craftsmen, continues to inspire dreams.

This personalisation service is available in our Louis Vuitton stores. You may also contact our Client Services for more details.

The pop-up space is a celebration of saturated colour with three-dimensional elements radiating vivid rays of the Monogram pattern. Taking inspiration from the gradient shades of the sun, elemental hues drench the products in a riot of luminous colours.

A bright and vivid installation display highlights Louis Vuitton's New Classic bags, including the Capucines, Twist, and Petite Malle, as well as Fashion Show shapes such as the Cannes, Dauphine, and Petite Boite Chapeau. These leather goods are complemented by an array of textiles, fashion jewellery, and sunglasses from the latest Cruise 2020 Collection.

Located on the ground floor of Selfridges London, the pop-up is part of a permanent Louis Vuitton concept store with themes on rotation, showcasing a variety of new products from Women's to Men's collections, accessories to travel items, presenting the versatility and the continuous search for innovation and surprise, distinguishing aspects of the Louis Vuitton philosophy.

Louis Vuitton Holiday Pop-Up Selfridges
Ground Floor
400 Oxford Street, London W1A 1AB
United Kingdom

Opening Hours
Monday - Friday: 10 am - 10 pm
Saturday: 9:30 am - 9pm
Sunday: 11:30 am - 6pm
*27th – 30th Nov.: 9 am – 10 pm

Locate the Selfridges Pop-Up

Known as My Creation, Louis Vuitton's special orders service is the place where dreams come true. This service is an integral part of the House's DNA. For over a century and a half, Louis Vuitton has been creating exceptional pieces to meet customers' wishes and specific needs. No dream is too big, no object too complex. The famous "trunk-bed" created for the explorer Pierre Savorgnan de Brazza in 1905 is just one of a host of refined designs to carry dresses, suits, beauty products, etc. 

Each item is tailored to a precise use or wish. Whether a timeless trunk or bag, customised wallet or belt with a bespoke buckle, imagination is the only limit. 

This personalisation service is available in our Louis Vuitton stores. You may also

Contact our Client Services

Following the Maison’s very first campaign last year for Les Parfums Louis Vuitton, the Academy Award-winning actress and Louis Vuitton ambassador returns for the launch of Coeur Battant.

Stay tuned

After the huge success of K/DA, the virtual K-pop group launched in 2018, Riot Games launches True Damage, a new hip-hop band featuring Akali, Yasuo, Ekko, Senna, and Qiyana. The group’s first song was released at the Finals of League of Legends World Championship in Paris on November 10th, 2019, where Qiyana was seen in her new prestige skin designed by Nicolas Ghesquière.