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Setting out to discover distant horizons can lead to experiences that are as unexpected as they are magical. An aurora borealis rises across a lava desert. A cloud of fireflies takes a flight to a tropical forest. A shower of shooting stars rains down over the open sea. Such rare and fantastic phenomena become engraved in a memory forever. Fascinated by these fleeting moments that you wish you could keep forever, Louis Vuitton Master Perfumer Jacques Cavallier Belletrud envisioned an enchanting composition: a jubilant perfume that stirs the senses and inspires awe. Raw cocoa powder mingles with a bouquet of peonies, followed by the patchouli heart and enlivened by litchi’s fresh and sparkling notes. Discover this festive scent featured in the current Fragrance Campaign starring Emma Stone.

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Intimate, abstract and metaphorical, travel is not a destination - it's a feeling. Inspired by suspended moments in time, Les Parfums Louis Vuitton celebrate continuous movement that nourishes body and spirit. The collection now counts nine olfactory emotions with the launch of Attrape-Rêves. The passionate spirit of the fragrances, signed by Maître Parfumeur Jacques Cavallier Belletrud, is incarnated by House Ambassador Emma Stone in the Maison’s first fragrance campaign film. Louis Vuitton invites you to explore the senses and set off for new horizons.

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Les Journées Particulières is an exclusive invitation for the public to discover exceptional venues and carefully-preserved savoir-faire.

The motivation behind the Journées Particulières is to allow visitors to discover the inner workings and continual innovations of the Houses that make up the LVMH group. For this year's 4th edition, each venue will offer a specially designed and original guided tour that focuses on experiences, interactions, and encounters.

In addition to the Louis Vuitton Workshops in Asnières, France, and Fiesso d'Artico in Veneto, Italy, two new locations will be open to the public this year: Les Fontaines Parfumées in Grasse, South of France, and the Louis Vuitton Ducey Workshop, in Normandy, France.

Create your account now for faster access to reservations. Registration for visits will start September 24th.

https://www.lvmh.com/lesjourneesparticulieres/

Photographed by Craig McDean, who also shot the Spirit of Travel campaign this year, the acclaimed actress Emma Stone radiates her graceful poise against the backdrop of a stunning coastal landscape. She introduces Attrape-Rêves, whose bright, sensual notes mark the ninth women’s fragrance in the collection Les Parfums Louis Vuitton.

Discover the collection

The pop-up coincides with the worldwide launch of a new scent for women: Attrape-Rêves. Master Perfumer Jacques Cavallier Belletrud imagined a trail like a shower of shooting stars, where raw cocoa powder mingles with a bouquet of peony, litchi and rose absolute, with a contrasting touch of ginger and bergamot for freshness. Airy-light and sensual, Attrape-Rêves marks the ninth women’s fragrance in the collection Les Parfums Louis Vuitton.

The space immerses you in a waking dream, reflecting the inspiration behind the fragrance. A wondrous journey embodied by flora and fauna, with delicate flowers in ombré shades of pink and silver suspended from the ceiling accompanied by oversized metallic butterflies gently floating around.

Locate the store here
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LOUIS VUITTON SELFRIDGES LONDON
400 Oxford Street, Ground Floor, W1A 1AB London
Open to public from September 13th until October 19th 2018
Mon-Sat: 09.30AM - 9.00PM
Sun: 11.30AM - 06.00PM