LV now

The new “Louis Vuitton Pass” application is now available for tablets and smartphones on both the App store and Google Play. By scanning the campaign images that feature the App’s icon in magazines and elsewhere, reveal a dedicated space showcasing exclusive content and featured products from the campaign.

For the launch of Louis Vuitton’s next “Invitation au Voyage” campaign starring Arizona Muse, the new App will reveal in exclusivity the full film on Thursday 7th November. It will not only be possible to watch the film in advance of its official release but also go behind the scenes of the campaign, access ‘making of’ footage and discover the products with the option to purchase. Louis Vuitton fans will also be able to share this inspiring content on social networks or by email and access a Louis Vuitton Store locator.

Download the App now on the App Store or Google Play.

Beijing, Cape Town, Hong Kong, London, Los Angeles, Mexico City, Miami, Moscow, New York, Paris, São Paulo, Seoul, Tokyo, Venice and Sydney. Louis Vuitton covers 15 of the world’s most exciting cities and unveils a new format and new features. From November onwards, this new collection of City Guides will be the travel essential for all voyagers searching for quality-oriented travel experiences throughout the world.

Since 1998, Louis Vuitton has been sharing its insatiable urban wanderlust through its City Guide Collections. For this edition, the guides have been given a makeover. They not only have new perspectives and contributors but they are also now presented in individual volumes, beautifully illustrated with exclusive photography and a more cohesive collection enabling readers to find their bearings from one city to the next and orientate themselves between guides.

Adopting a semi-scientific approach to its most emblematic and iconic bags, Louis Vuitton presents the first comprehensive taxonomy of its city bags. Taking the typical categorisation of industrial design objects from last century, this book chronicles the development and evolution of the city bag by appropriating and mimicking the scientific classification of animals and plants. Speedy, Papillon, Alma, Lockit, Noé, Bucket, Neverfull and Pochette, these bags have become today indispensable for the ideal wardrobe. Descended from the four early specimens, The Steamer Bag, The Vanity Case, The Keepall and The Alzer Suitcase, the ancestry of the city bags is delineated in splendour.

Available in French, English and Italian, this precious edition, published by Rizzoli NY, is exclusively available in Louis Vuitton stores.

Louis Vuitton and Marc Jacobs is a story of two personalities and their contributions to the world of fashion: Louis Vuitton, founder of the House of Louis Vuitton in 1854, and Marc Jacobs, its artistic director since 1997. Two innovators, both rooted in their respective centuries, advanced an entire industry. Two creators, each in his own language, appropriated cultural codes and trends in order to shape the history of contemporary fashion.

Image Copy rights:
1998 © Louis Vuitton Malletier / Alvaro Canovas
1999 to 2004 © Louis Vuitton Malletier / Dan Lecca
2003/2004 to 2004 © Louis Vuitton Malletier / Frederique Dumoulin
2004 to 2004 © Louis Vuitton Malletier / Frederique Dumoulin
2004 to 2005 © Louis Vuitton Malletier / Antoine de Parceval
2005 © Louis Vuitton Malletier / Chris Moore
FW 2005/2006 to 2006 © Louis Vuitton Malletier / Antoine de Parceval
FW 2006/2007 © Louis Vuitton Malletier / Chris Moore
SS 2012 to SS2014 © Louis Vuitton Malletier / Ludwig Bonnet

A historical department store in Paris (some sources claim it to be the oldest one in the world), Le Bon Marché was a natural choice for the House to present the collaboration during the Parisian Fashion Week. Aside from being one of Sofia Coppola’s favorite stores in Paris, Le Bon Marché has always been ahead of its time one way or another: through its glass and steel architecture with contributions by Gustave Eiffel, or by its beginnings hosting an art gallery in its walls as early as 1875.
The collaboration with Louis Vuitton started back in 2009 when Sofia Coppola designed the iconic bag that bears her name. This season introduces new colours and a smaller version of the SC bag, the ‘BB’.
Sofia furthermore imagined ten windows to illuminate this very special project. Heart-shaped shiny balloons, glossy cherries, neon-strip and supersized peonies composed the different scenes; a way for us to discover another aspect of the cinematographer’s personality.