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A yellow brick road, a field of red poppies, an emerald green forest… The colourful World of Oz that inspired the Men's Spring-Summer 2019 Collection has been brought to life in a London townhouse. Presented this past summer on a rainbow runway at the Palais Royal in Paris, the collection was Virgil Abloh's first as Louis Vuitton's Men's Artistic Director. For one week only, visitors are invited to discover the new ready-to-wear, accessories, and leather goods through a distinctly prismatic lens.

Patches have evolved from their initial function of simple identification to become the object of avid collectors around the world. The introduction of patches as souvenirs dates to the 19th century, the same period during which Louis Vuitton first created innovative trunks covered of hotel stickers for a new era of travel. Today, the Maison incorporates this tradition with this new capsule collection, emblazoning original patches on pieces such as the classic Keepall bag.

For this year's collection, the Alpes are the chosen destination, lending their natural beauty to the graphic designs. The mountainous landscape has been interpreted into three types of embroidered, embossed leather, and tufted patches for an overall adventurous style. Find this new seasonal collection online and in stores now.

View the Alpes collection here.

Elevating client experience and maintaining a direct communication with customers has been a pillar of the Louis Vuitton philosophy since its founding in 1854. With the arrival of a chatbot as a new feature accessible through Facebook Messenger, instantaneous contact becomes easier and more intuitive than ever.

Similar to today’s advanced messaging technologies, the real-time communication tool supports customers with information and advice as they complete their final purchase. On call at all times – 24 hours a day, seven days a week – this digital assistant is intended as a dependable, indispensable service that integrates the familiarity of messaging with the luxury of Louis Vuitton.

Programmed to address a wide range of topics, the Facebook chatbot can help with finding a desired item or advise on product availability in the UK stores. Customers will sense a personalised, one-to-one touch as they engage in the discussions.

As an expert voice, it is poised to further the relationship customers have with the House. It will enhance the personalised visual and conversational shopping experience for each client, while attesting to Louis Vuitton’s embrace of technology alongside savoir faire.

Discover Louis Vuitton Digital Assistant

The combinations are endless. Now Yours is a new Louis Vuitton service that allows you to personalise your Run Away trainers by adding your initials and fully customise the shoes' stripes, colours and materials. Each pair will be a unique creation thanks to thirteen customisable zones with nine colours, three materials, and two metallic finishes. Available in Monogram or Damier with printed or hot stamped initials, Louis Vuitton's traditional codes are at your disposal and bring the Maison's long history of personalisation to footwear for the first time.

Visit select Louis Vuitton stores to create your Run Aways, trainers. Now Yours online service is coming soon. 

List of select Louis Vuitton stores offering the Now Yours Run Away service:

Paris - Maison Champs-Élysées
London - New Bond Street
Milano - Via Montenapoleone
Copenhague
Dubai - Mall Level
Beijing - Shin Kong Men
Shanghai - Plaza 66
Guangzhou - Tianhe
Hong Kong - 5 Canton Road
Hong Kong - Pacific Place
Singapore - Marina Bay
Seoul - Shinsegae Kangnam Men
Seoul - Shinsegae Main Men
Tokyo - Omotesando
Tokyo - Matsuya Ginza
Osaka - Shinsaibashi
Sydney - George Street
New York - Fifth Avenue
Beverly Hills - Rodeo Drive
Costa Mesa – South Coast Plaza

More stores will offer this service in 2019.

View more about Now Yours Run Away here.

Explore Louis Vuitton shoes collection for men

With an established catalogue of 30 cities, available in both print and digital version, the LOUIS VUITTON CITY GUIDE has established itself as the indispensable companion to the discerning traveller.

A unique trailblazer highlighting the latest trends, each guide speaks as readily to flâneurs as to business travellers, even to local residents.

Since 1998, Louis Vuitton has instilled its nomadic nature into its City Guides and proposed a selection that is as specialised as it is individual. 

Completely updated, Paris is enriched this year with new addresses, following in the wake of Bangkok, Chicago, Istanbul, Los Angeles, Madrid, Miami, Paris, Rio de Janeiro, Rome, Shanghai and Venice.

This year discover a new city in the catalogue: Madrid!

The digital version of the Paris City Guide is available for free on the App Store. The digital version of the Shanghai City Guide will be available for free on the App Store from November 15, 2018 to February 1, 2019.

Louis Vuitton invites you to discover the most fascinating cities in the world.

Discover the City Guide universe
Download on the App Store