LV now

From hand-painted or hot stamped initials to entirely bespoke made-to-order trunks, personalisation is a craft deeply rooted in the history of the House. One way that avid travellers like Gaston-Louis Vuitton used to make their belongings their own was by adorning their luggage with souvenir stickers from hotels and destinations around the globe. Today, the My LV World Tour service offers clients a modern way to customise Louis Vuitton pieces in this same spirit. Previously limited to leather goods, the service is now available for Men’s Ready to Wear on a selection of jackets, cardigans, and jeans. Clients can choose a variety of patches and embroideries, inspired by both vintage travel labels and varsity lettering, to make their own entirely unique creation. Patch themes include Cities, representing the world’s most famous destinations, and Heritage, direct nods to archival Louis Vuitton graphics, while seasonal patches will provide opportunities to add limited-edition touches.

Find the new My LV World Tour service for a selection of Men’s Ready to Wear pieces in select Louis Vuitton stores now.

SHANGHAI PLAZA 66
BEIJING SHIN KONG
NEW YORK 5TH AVENUE
RODEO DRIVE
LONDON NEW BOND STREET
CHAMPS ELYSÉES
CANTON ROAD
PACIFIC PLACE
TOKYO OMOTESANDO
OSAKA SHINSAIBASHI
SINGAPORE MARINA BA
SEOUL SHINSEGAE MAIN

For  Jacques Cavallier Belletrud, a fragrance is both literally and figuratively an invitation to travel. He doesn’t just see a flower as a raw material, but “the starting point for a very intimate journey”. As a third generation perfumer and Grasse native, Louis Vuitton's Master Perfumer has created each of Louis Vuitton perfumes in his creative atelier at the  Fontaines Parfumées estate, inspired by his travels around the world to source the most precious of ingredients. Located in the South of France, the town of Grasse has been a traditional cradle for both the perfumery and leathermaking industries. As a child, Jacques Cavallier-Belletrud would pass in front of the Fontaines Parfumées on his way to school, and never dreamed that it would become his creative atelier 40 years later.

In a video presenting both the historic estate and the precious ingredients, learn more about the creative atelier by following along with Louis Vuitton's Master Perfumer.

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If you are in need of Holiday inspiration, there is still time to visit Louis Vuitton's Enchanted World of Gifts, an imaginary land where the festive spirit of the season comes alive. For him, for her, for family or for friends, make someone's holiday wishes come true for this most magical time of the year.

Explore the Louis Vuitton Holiday selection here

Make these holidays unforgettable with a specially selected Louis Vuitton gift. The Discovery backpack takes an understated shape inspired by the traditional college backpack and updates it in supple Taiga leather for a luxurious effect. From sophisticated to sporty, elegant to relaxed, there is something in the Enchanted World of Gifts for every style.

Explore the Louis Vuitton Holiday selection here

Make someone’s holiday season one to remember with the gift of a Louis Vuitton handbag. Undeniably chic and fashion-forward, the Twist bag has joined the ranks of Louis Vuitton’s new classics with its signature LV Twist lock. With fresh looks introduced each season, this iconic model currently comes in a festive red and green colourway, making it a gift that will be hard to resist.

Explore the Louis Vuitton Holiday selection here