LV now

Recognised for his unusual, stylized aesthetic, Johnny Dufort was the choice of Louis Vuitton to shoot visual artist Cindy Sherman’s collaboration in this series of captivating stills. Cindy Sherman has been redefining boundaries as an image-maker since the 1970s and for the Monogram project she took inspiration from the patchwork of hotel stickers affixed to vintage Louis Vuitton trunks.

Johnny Dufort’s images capture the renowned artist’s universe in contrasting settings. Immersed in a theatrical setting putting on makeup from the customized studio in a trunk and also outside, in natural light and in movement on her bike, the model representing Cindy Sherman wears the camera messenger bag with ease across her body.

Discover more about the Celebrating Monogram project HERE.

As an introduction to the Fondation and Spring 2015 Show, portrait figures appeared among guests in form of projected holograms speaking in unison the following lines :

"A beginning is a very delicate time…Day zero in the heart of the project, code-named GEHRY014…The audience is asked to sit in a place that doesn’t exist for now. A ship surrounded by a gigantic woodland, a ship made up of 3,600 glass panels and 15,000 tons of steel, a ship that serves as an incubator and ignites our fellow creative minds…An undisclosed location at this time. Oh, yes, I forgot to tell you, today, October 1, the LV house wants to explore the ability to travel to any part of the universe without moving. The journey starts here in this place soon named the Fondation Louis Vuitton."

The monologue opening the Spring 2015 fashion show takes its full meaning looking at the diversity of this astonishing collection. From lace dresses matched with clerical collars to cropped velvet trousers, or the architectural heels in the shape of the Louis Vuitton monogram flower, we discover a forward thinking wardrobe.

The ambition is also relevant for the bags of the season: a new Red & Black shiny Monogram Canvas bag, some white crocodile skin, malletage lambskin as well as embossed folded clutches, always matched with palladium brass metallic pieces. One can also notice the return of the Petite Malle, as seen in previous Nicolas Ghesquière’s collections, now in shiny red Alligator skin.

Photos Credits: Tamu McPherson / Louis Vuitton

Narrow silhouettes, woven embroideries, mini dresses paired with an architectural heel, and of course leather.

On the final day of Paris Fashion Week, Louis Vuitton presented the Spring 2015 collection at the awe inspiring building, the Fondation Louis Vuitton. The Fondation was designed by architect Frank Gehry and will open at the end of October.