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The new Fragrance Campaign showcases House Ambassador Emma Stone against a succession of unmistakable Los Angeles locales. From a movie ranch on the outskirts of the city to Griffith Park, one of LA’s hidden treasures, director Sam Mendes and photographer Craig McDean train their lenses on the actress as she lives different moments and emotions in a woman’s life journey. Whether driving down the Pacific Coast Highway, California’s (and perhaps the world’s) most scenic route or taking the stage of the Los Angeles Theatre, she basks in the various moments that add up to the journey of life.

Get a glimpse of the making of the film shoot.

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Setting out to discover distant horizons can lead to experiences that are as unexpected as they are magical. An aurora borealis rises across a lava desert. A cloud of fireflies takes a flight to a tropical forest. A shower of shooting stars rains down over the open sea. Such rare and fantastic phenomena become engraved in a memory forever. Fascinated by these fleeting moments that you wish you could keep forever, Louis Vuitton Master Perfumer Jacques Cavallier Belletrud envisioned an enchanting composition: a jubilant perfume that stirs the senses and inspires awe. Raw cocoa powder mingles with a bouquet of peonies, followed by the patchouli heart and enlivened by litchi’s fresh and sparkling notes. Discover this festive scent featured in the current Fragrance Campaign starring Emma Stone.

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Intimate, abstract and metaphorical, travel is not a destination - it's a feeling. Inspired by suspended moments in time, Les Parfums Louis Vuitton celebrate continuous movement that nourishes body and spirit. The collection now counts nine olfactory emotions with the launch of Attrape-Rêves. The passionate spirit of the fragrances, signed by Maître Parfumeur Jacques Cavallier Belletrud, is incarnated by House Ambassador Emma Stone in the Maison’s first fragrance campaign film. Louis Vuitton invites you to explore the senses and set off for new horizons.

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Les Journées Particulières is an exclusive invitation for the public to discover exceptional venues and carefully-preserved savoir-faire.

The motivation behind the Journées Particulières is to allow visitors to discover the inner workings and continual innovations of the Houses that make up the LVMH group. For this year's 4th edition, each venue will offer a specially designed and original guided tour that focuses on experiences, interactions, and encounters.

In addition to the Louis Vuitton Workshops in Asnières, France, and Fiesso d'Artico in Veneto, Italy, two new locations will be open to the public this year: Les Fontaines Parfumées in Grasse, South of France, and the Louis Vuitton Ducey Workshop, in Normandy, France.

Create your account now for faster access to reservations. Registration for visits will start September 24th.

https://www.lvmh.com/lesjourneesparticulieres/

Photographed by Craig McDean, who also shot the Spirit of Travel campaign this year, the acclaimed actress Emma Stone radiates her graceful poise against the backdrop of a stunning coastal landscape. She introduces Attrape-Rêves, whose bright, sensual notes mark the ninth women’s fragrance in the collection Les Parfums Louis Vuitton.

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