Echoing Louis Vuitton’s perfume of the same name launched in the 1920s, the new Heures d’Absence serves as an invitation to travel that is both introspective and emotional. For the third time, the Academy Award-winning actress and Louis Vuitton Ambassador Emma Stone brings her singular spirit to the Maison’s latest fragrance campaign. Set amongst the idyllic scenery of Capri, along the Italian island’s dramatic coastline or atop of the famed Casa Malaparte, the campaign is an ode to the power of daydreams and the promise of eternal renewal.
From one stunning location to the next, Emma Stone continues her emotional journey to the island of Capri for the launch of the new Louis Vuitton fragrance Heures d'Absence.Les Parfums Louis Vuitton Emma Stone Heures d'Absence
The newest fragrance to join Les Parfums Louis Vuitton Collection is Heures d'Absence, named after the original Louis Vuitton perfume launched in 1927.
At the height of the Roaring Twenties in all their creative effervescence, the Maison Louis Vuitton launched its first perfume, Heures d'Absence, named after the country home the Vuitton family acquired in the Seine-et-Marne region of France. The fragrance captured the spirit of the day and its design celebrated the new modes of transport that were then emerging. Evoking the idea of great escapes, the name could hardly fall into oblivion: it was destined to be reborn nearly a century later, though the original formula has long since been lost.
Today, Louis Vuitton's Master Perfumer Jacques Cavallier Belletrud has reinvented Heures d'Absence by interpreting its dreamlike name as an ode to the blossoms from Grasse that he so loves - allegorical figures of joy, love and getaways. The new composition is that of a grand, sophisticated bouquet in a resolutely contemporary way: an exhilarating whirlwind of Jasmine from Grasse, Sambac Jasmine from China, May Rose and Mimosa from the Tanneron. Like the hands of a timepiece set against an infinite dial, the fragrance carries a promise of eternal renewal.
Heures d'Absence joins ten other perfumes for women: Cœur Battant, Rose des Vents, Turbulences, Dans La Peau, Attrapes-Rêves, Apogée, Contre Moi, Matière Noire, Mille Feux and Le Jour Se Lève.Les Parfums Louis Vuitton Heures d'Absence Fragrances
Kaia Gerber embraces the new season with a selection of the latest Louis Vuitton Twist Bags, as photographed by Craig McDean.
Thanks to its signature LV-shaped clasp and versatile design, the Twist bag has quickly become one of Louis Vuitton’s most recognisable bags. This spring, new models have been introduced including a just-released mini size, colourful plexiglass handles, and modern matte hardware, enlivening the collection of New Classic bags.Twist Handbags New Classics
"Style in the city is like making a sandwich… You start with the most important element – the shoes!"
For Spring-Summer 2020, Leandra Medine Cohen spends a day wearing a selection of shoes from Nicolas Ghesquière’s latest Louis Vuitton Collection. The Man Repeller founder and native-New Yorker navigates the city sharing some of her favourite mottos with her trademark humour.Leandra Medine Cohen Man Repeller Shoes Nicolas Ghesquière
As part of its Louis Vuitton for UNICEF partnership, Louis Vuitton launches on the 21st February the Silver Lockit bracelet designed by Louis Vuitton’s Men’s Artistic Director Virgil Abloh.
The new design is contemporary, yet instantly identifiable, adding an additional dimension to the existing collection of bracelets. Inspired by Virgil Abloh’s Spring-Summer 2020 runway collection, the Silver Lockits are available in four colourways: black, orange, celadon green and a blue with hints of yellow.
The bracelet features the designer’s now signature bold chains, this time in silver, linked to a thicker, colourful cord, Louis Vuitton charm and engraved padlock.
In continuation of its #MAKEAPROMISE campaign, Louis Vuitton is committed to raising awareness and funds for UNICEF to support the most vulnerable children around the world. By purchasing the Silver Lockit designed by Virgil Abloh, clients have the opportunity to support UNICEF's work in disaster-affected countries and reaching children in vulnerable situations.
The Silver Lockit is inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most precious belongings.
Since the launch of the Silver Lockit, the Louis Vuitton for UNICEF partnership has raised nearly ten million US$ for UNICEF to help children at risk.
UNICEF does not endorse any company, brand, product or service.Unicef Silver Lockit Virgil Abloh