LV now

Traveling through time, across 5 generations, the story of Louis Vuitton dates back to the year 1854. Watch the epic film above and read this Never Ending Story below, both created alongside the Paris exhibition which will be open to the public from the 4th of December.

"Louis Vuitton was just fourteen when he left the Jura on a journey
A journey to Paris, where he learned to master Carpentry

Carpentry which he used to engineer crinoline petticoats
For Empress Eugenie – Louis became a man of note

Noted by the world of fashion, his fame was gracious
And still dominates fashion today – always creative, always audacious

Audacious synonymous with his name
Where art and craftsmanship soon became
From Capucines to Asnieres
Sources of innovation beyond compare

Comparing his customers’ needs, his intuition
Of an age of greater travel than any before
He invented the flat trunk, the first modern luggage
The famous S-lock – an unpickable thief block –
The mini-trunk, and so much more

More cases, accessories, and custom luggage
Visionary in all type of voyage
Savorgnan de Brazza's camp-bed trunk for explorer
Caused a sensation amongst the influencers

Influencing the Thirties, as women found a voice
Louis Vuitton’s new Keepall gave them a choice
Of purses to carry that are now fashion icons

Iconic as the monogram, LV
Standing for true artistry
Art nourished by travel, then further enhanced
By Sprouse, Murakami, evolving in a dance

Dance of creative genius soaring onward and up
Like the wind-blown sails of the America’s Cup

Cupped sails that echo the avant-garde lines
Of the Foundation, a symbol that defines
The courage beloved of… Louis Vuitton"

Explore the exhibition here.

An exhibition retracing Louis Vuitton’s great journey from 1854 until today, will be open to the public as of the 4th of December, at the Grand Palais in Paris. Discover here a teaser of the Never Ending Story film which will be launched for the opening this week.

Explore the exhibition here.

Curated by Olivier Saillard, this exhibition retraces Louis Vuitton’s great journey from 1854 till today, through depictions of the Maison’s founding members and those who create the Louis Vuitton of tomorrow.

"Louis Vuitton has always been at the avant-garde of creation. More than a century after, if Louis Vuitton remains at the helm of fashion, it's because we continously inspire ourselves from the past while anticipating trends of our times. For this exhibition, Olivier Saillard has immersed himself in the archives of our Maison to decode its secrets. He delivers a fresh vision of our past, present and future." says Michael Burke, CEO of Louis Vuitton.

The Grand Palais was constructed in 1900 during one of the most spectacular Universal Exhibitions in Paris which welcomed 48 milllion visitors. At this turning point of the century, Georges Vuitton was in charge of organizing the whole section of "Travel & Leather goods". The Louis Vuitton booth, surprisingly in shape of a merry-go-round, presented the Maison's most innovative luggage and elegant bags and was the center of attention.

You can book your visit here.

The City Guides collection is expanding with 4 new cities to discover and the launch of a mobile App.

Since 1998, Louis Vuitton has been sharing its unique take on the world through its City Guides, offering a careful selection of addresses chosen with originality and just a touch of bias.

November 2015 sees four completely new cities added to the collection: Bangkok, Chicago, Prague and Rome.

This year, for the first time, a mobile App will be available to complement the collection of City Guides. Easy to use, in one click you’ll be as well- informed as any local! Your route to the best possible travel experience.

Discover the Louis Vuitton City Guide App

Louis Vuitton has designed a unique case to carry the coveted Webb Ellis Cup, rugby’s greatest prize, which has been presented to New Zealand, the 2015 World Champions, at the Final at Twickenham on October 31st.

Rugby legend John Eales (Australian player, captain of the World Champion team in 1999) and Tao Okamoto (Japanese model and actress) brought the Louis Vuitton case carrying the Webb Ellis Cup into position for the Finalist teams’ entrance, before the start of the final.

The next Rugby World Cup in 2019 will be held, for the first time, in Japan…