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    Louis Vuitton partners with UNICEF to help children in urgent need.

    In 2016, Louis Vuitton partners with UNICEF to support the world’s most vulnerable children around the world. The aim of this global partnership is to raise funds for UNICEF and help support children that are exposed to conflicts, diseases, natural disasters and other situations that threaten their safety and well-being.

    Louis Vuitton will leverage its resources to organize fundraising and awareness raising activities. A specially designed product – the Silver Lockit – which symbolizes protection and which seals one’s commitment, will be available in Louis Vuitton stores worldwide and on starting January 13th 2016. For each sale of the Silver Lockit pendant or bracelet, £140 will be donated to UNICEF.

    “UNICEF is a strong and reliable leader in humanitarian action. Together, we can make a real difference to children in the most vulnerable situations” said Michael Burke, Chairman and CEO of Louis Vuitton.

    Get involved here.

    Charities The Silver Lockit Unicef

    Louis Vuitton is pleased to announce that French actress Léa Seydoux is the House's new face.

    Mixing styles and catering to her every whim, Léa Seydoux perfectly incarnates the Louis Vuitton woman. A multi-faceted woman, independent and modern.

    “I feel extremely proud at the thought of representing such a strong symbol of French elegance, an iconic brand whose initials are known the world over. I deeply admire Nicolas’ work, especially his newness. His incessant search for novelty is also highly impressive“. Léa Seydoux

    Awarded a Palme d’Or in 2013 for her role in “Blue Is The Warmest Color”, the most recent Bond girl from “Spectre” will make her first appearance for the Maison Louis Vuitton at the Unicef Ball on 12th January 2016. Wearing a custom-made design for the occasion, she will accompany Nicolas Ghesquière, Artistic Director of Women’s collections.

    Photography by Alasdair McLellan

    Léa Seydoux

    The final of three videos from the Louis Vuitton SERIES 4, Spring-Summer 2016 collection advertising campaign.

    The heroine shot by Bruce Weber, known for his images that capture youth's vitality, is truly multi-facetted. In Tampa, a timeless town on the west coast of Florida, a group of girls takes to the street with the haughty insouciance of an idealistic age when the world holds nothing but the promise of conquest.

    Among them are Jaden Smith, the young hero of a new generation that worships stylistic freedom.

    ​“Only Bruce Weber can capture the energy of a group and orchestrate it in vibrant harmony. Why does Jaden Smith star in this campaign? He represents a generation that has assimilated the codes of true freedom, one that is free of manifestos and questions about gender. Wearing a skirt comes as naturally to him as it would to a woman who, long ago, granted herself permission to wear a man’s trench or a tuxedo. Jaden Smith conveys something very interesting about the integration of a global wardrobe. He’s found an instinctive balance that makes his extraordinary attitude a new norm. That really inspired me in the creative process for this collection.” - Nicolas Ghesquière

    Discover the full campaign and the collection here.

    Ad Campaign Ready to Wear Series 4 Bruce Weber

    The second of three videos from the Louis Vuitton SERIES 4, Spring-Summer 2016 collection advertising campaign.

    Against the pure, blue sky of Miami, Florida, Juergen Teller captures silhouettes that seem to levitate. Singular figures catch the light like a force that renders them even more charismatic. Among these, Doona Bae, Louis Vuitton's new heroine.

    “I discovered the Korean actress Doona Bae in the sci-fi action film “The Host”. I was struck by her character and mysterious beauty. All of her movie choices are quite particular: she flits between an archery champion and an accomplished boxer (in the sci-fi TV series “Sense8”), or even an inflatable doll (in “Air Doll”). I am fascinated by her gift for transformation, and I had her image very much in mind as I was creating this collection. She radiates strength and an artistic sensibility that corresponds to the values of the Maison.” - Nicolas Ghesquière

    Discover the full campaign and the collection here.

    Ad Campaign Ready to Wear Series 4 Juergen Teller

    The first of three videos from the Louis Vuitton SERIES 4, Spring-Summer 2016 collection advertising campaign.

    Her name is Lightning and she flashes through fabulous worlds in search of her sister who is being held captive.

    Lightning pushes the idea of the heroine even further. It is logical that the Maison Louis Vuitton would explore the infinite possibilities of the virtual world and ask this fantasy character to interpret the essence of a heroine.

    Today Lightning, the heroic figure in 'Final Fantasy', the cult series of video games that has inspired more than 100 million players around the world, agrees to become a character in the Louis Vuitton galaxy. The Maison has always pushed the boundaries of reality and dreams. Real, virtual, incarnate, metaphorical: Lightning is the fruit of Square Enix studios' imagination, and she raises the question of immanence - that which takes place solely in the mind - in tomorrow's world.

    ​“It’s clear that the virtual aesthetic of video games is predominant in this collection. If we push the reflection about heroines, or what might constitute the nature of a woman whose actions can be so courageous that she becomes superior and iconic, it becomes obvious that a virtual entity integrates with the founding principles of the Maison. Lightning is the perfect avatar for a global, heroic woman and for a world where social networks and communications are now seamlessly woven into our life. She is also the symbol of new pictorial processes. How can you create an image that goes beyond the classic principles of photography and design? Lightning heralds a new era of expression.” - Nicolas Ghesquière

    Discover the full campaign and the collection here.

    Ad Campaign Ready to Wear Series 4 Lightning