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Stopping over in Seoul with design duo Icinori. The Louis Vuitton Travel Book series invites renowned artists and promising young talents to tell stories of places they have visited, depicting each place’s varied architecture and special light, and recording the passing days and lives of its people. For the new Seoul edition, Mayumi Otero and Raphaël Urwiller bring their breath-taking attention to detail to the bustling South Korean capital.

The Japanese-sounding name  "doesn’t mean anything in particular", in the words of the couple behind it. Icinori is a studio of design, visual art, screen printing and publishing. French-Spanish-Japanese Mayumi Otero and French Raphaël Urwiller met in school at the Ecole Supérieure des Arts Décoratifs of Strasbourg where they founded Icinori in 2007 while still students. Since then, as work and life partners, they have been traveling, exploring, observing, illustrating and drawing together, displaying the sort of meticulousness that typifies only the most passionate of artists.

Discover the Seoul Travel Book

Next stop Los Angeles, through the eyes of Javier Mariscal. The Louis Vuitton Travel Book series invites renowned artists and promising young talents to tell stories of places they have visited, depicting each place’s varied architecture and special light, and recording the passing days and lives of its people. For the new Los Angeles edition, the Spanish artist Javier Mariscal brings his edgy and unbridled style to the sprawling Californian city.

A graphic designer, illustrator, filmmaker, painter, sculptor and ceramist, Javier Mariscal loves to challenge everything he encounters: his motto is "hay que romper con todo" (you have to break with everything). As a dyslexic child, he was obsessed with drawing from a very early age and fascinated by letters and typography, a passion that would have a substantial influence on his work.

Discover the Los Angeles Travel Book

On May 22nd, 2019, the two French actresses attended the premiere of "Oh Mercy" in Louis Vuitton looks by Nicolas Ghesquière: Léa Seydoux in an embroidered bustier with silk satin trousers and Stacy Martin in a dress from the Spring-Summer 2019 Collection.

Vikander, Léa Seydoux and Jennifer Connelly. In his own words: "These women embrace the various personalities that embody fashion at Louis Vuitton. Be they stars or new faces, all of them share the same willpower and confidence in their choices, and at the same time, they reflect the eclecticism of the female identity."

The Pre-Fall 2019 Collection brings together two contrasting sensibilities: city and country meet in a wardrobe that alternates between urban weekday attitude and rural weekend mood. Bucolic prints and tartan checks are treated with strictly tailored lines, while floral blouses, streamlined pants, pleated skirts and oversized jumpers create a happy clash of genres that defines the season's eclectically bold look.

See the Pre-Fall 2019 Campaign

The Louis Vuitton Cruise 2020 Collection delved into the long-running stylistic conversation between Paris, home of Louis Vuitton, and New York, one of the world's most fascinating cities. Artistic Director of Women's Collections Nicolas Ghesquière explored this sartorial exchange through a mash-up of New York City references. The legendary skyline has been transposed as prints on jackets while world-famous skyscrapers have been transformed into bedazzled handbags. The pinstripes of the Wall Street uniform take on a new form on draped silhouettes and graphic nods to Gotham City evoke the unique place that New York holds in the collective imaginary.

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