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Continually exploring the theme of inclusivity and perpetually building on his past collections, Men's Artistic Director Virgil Abloh chose Japan, a strong inspiration for his recent Pre-Collection, as the backdrop for his new Fall-Winter 2019 Campaign. Inez & Vinoodh shot the multi-layered and detail-rich collection through the distinctive distortion of the fisheye lens, amplifying its spirit of futuristic nostalgia.

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First presented at the Louvre in Paris last March, the Louis Vuitton Women's Fall-Winter 2019 Collection expresses Nicolas Ghesquière’s interpretation of a sartorial melting pot, symbolised by the Centre Pompidou Museum. With its patchwork of patterns, unexpected layering and bold lines, the collection takes a deliberate stylistic stand. 

In this new campaign, actresses Léa Seydoux, Samara Weaving and Zhong Chu Xi were photographed by Collier Schorr, with a cast of models preparing backstage at the Opéra Bastille in Paris. The Monogram and the Damier oscillate on accessories in equal time, introducing both new shapes as well as new iterations of existing forms. A graphic juxtaposition surfaces on the colourful Monogram LV Pop line while the new LV Arch bag stands as classic as it is contemporary. 

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In homage to a certain culture of fashion, where one takes a stand and proudly expresses oneself, Louis Vuitton's Women's Artistic Director dreamt up a collection that is an invitation to cultural references. First presented last March at the Cour Carrée of the Louvre within a recreation of the Centre Pompidou, the Fall-Winter 2019 Collection is one in which the debate is deliberately lively, just like the emblematic building that inspired the runway set.

For the Campaign, actresses Léa Seydoux, Samara Weaving and Zhong Chu Xi, are accompanied by the rest of the cast as they get ready backstage, in this film shot by Albert Moya.

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The elegant tone-on-tone Monogram shawl, a mainstay in the Louis Vuitton textile lineup, has been cleverly screen-printed and embellished this season to create eye-catching optical illusions. Four instantly recognisable designs appear to float on the shawls: the Petite Malle bag, the Archlight sneakers, the Party sunglasses and the Maison's signature chain handbag handles. Details such as the Monogram canvas, high-shine pigments and metallic studs reinforce the illusion.

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See how far you can run in the retro-style Endless Runner game by jumping over sidewalk obstacles and collecting Louis Vuitton tokens. Coinciding with the Collection's launch in stores and online, the video game revisits the New York City set of Virgil Abloh's Men's Fall-Winter 2019 Fashion Show that took place in Paris earlier this year.

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