Through the window of a train carriage or from the bow of a traditional sailboat, the landscapes of Vietnam offer new perspectives and the promise of adventure to models Rianne van Rompaey, Fei Fei Sun and Kit Butler. Louis Vuitton's new Spirit of Travel Campaign celebrates the sense of discovery and magic that new horizons bring - the timeless and essential spirit at the heart of the Maison.
Follow along as the trio of travellers in Louis Vuitton's new campaign explore Vietnam's varied scenery.Travel Campaign The Spirit of Travel
Louis Vuitton brings the LV Heritage initials and stripes personalisation service online, to a selection of Men's Ready-to-Wear.
Already present in select stores worldwide, Louis Vuitton's Now Yours service is now available online. The combination of colourful initials and stripes is a long-standing Louis Vuitton tradition, present since the beginning of the Maison's history when they were hand-painted onto travel trunks: LV Heritage. This service brings this tradition to Men's Ready-to-Wear by allowing you to add your choice of initials and stripes to a selection of jackets, sweaters and jeans. Customise the item of your choice and visualise the finished product - all by visiting the Now Yours selection on the Louis Vuitton website.Now Yours Ready-to-wear Men Personalisation
Louis Vuitton now offers an online tool to customise a selection of Men's Ready-to-Wear pieces with the playful patches of the My LV World Tour service.
Already available in select stores worldwide, Louis Vuitton's My LV World Tour personalisation service can now be experienced online. From the days of Gaston-Louis Vuitton to today, avid travellers have long adorned their luggage with souvenir stickers from destinations across the globe. Louis Vuitton's My LV World Tour service offers clients a modern way to customise Men’s Ready-to-Wear in this same spirit. Clients can choose a variety of patches and embroideries, inspired by both vintage travel labels and varsity lettering, to make their own entirely unique jacket, cardigan or jeans. Patch themes include Cities, representing the world’s most famous destinations, and Heritage, with a direct nod to archival Louis Vuitton graphics, while seasonal patches provide opportunities to add limited-edition touches.
Launch the new My LV World Tour online tool to design, visualise and order your personalised creation.Ready-to-Wear Men Personalisation Leather Goods
Louis Vuitton participates in the French department store’s sustainability project “Go for Good.”
Throughout Louis Vuitton’s history, the Maison has strived to create objects that stand the test of time and can be passed down from generation to generation. Louis Vuitton’s participation in Galeries Lafayette's "Go For Good" project reaffirms a long-standing commitment to sustainability. In order to continue to prioritise the longevity of its creations, the Maison is invested in preserving the natural raw materials on which the beauty and quality of its products depend.
Through local, social, and environmental actions, Louis Vuitton carries out this conviction across all its activities and product categories. Louis Vuitton’s leather goods workshops have been certified “Entreprise du Patrimoine Vivante” from the French government, a unique distinction for companies with artisanal savoir-faire that are committed to maintaining production in France. Since its founding in 1854, Louis Vuitton has chosen to use leathers tanned with natural plant extracts for its signature pieces with the aim of minimising the environmental impacts of each step of production. The Parfums Louis Vuitton Collection, released in 2016, was designed to be endlessly refillable to eliminate the need for additional packaging. The Be Mindful capsule of accessories and textiles gives silk a second life by upcycling them into unique Louis Vuitton creations, while the Maison’s UNICEF partnership donates a portion of sales of the Silver Lockit bracelets to supporting vulnerable children worldwide. These are just some of the initiatives the Maison has taken to further its social and environmental sustainability, earning it a place in the Galeries Lafayette “Go For Good” project.
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Photographed by Angelo Pennetta, the new Louis Vuitton campaign explores sublime landscapes of Vietnam in this ode to the Maison’s signature Spirit of Travel.
From the Ha Long Bay to Ninh Binh and its temples, the Campaign expresses both the magic and the serenity found in travel, as represented by the most iconic designs from the Louis Vuitton leather goods collection. Amongst these icons are the emblematic Steamer bag, the latest On The Go shopper, the Alma in Epi leather and the Petite Malle from the New Classics range. Since 1854, this Spirit of Travel endures as Louis Vuitton’s most essential and timeless guiding principles.Travel Campaign The Spirit of Travel