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Louis Vuitton’s latest fragrance campaign was shot over the course of five days this past September at two stunning locations: a transformed Cour Carré of the Louvre in Paris and the Casa Malaparte on the island of Capri. Take a sneak peek behind-the-scenes of the shoot to see how the campaign came together.

Discover Coeur Battant

Flirting with nostalgia and borrowing its lines from basketball shoes, the LV Trainer has since been reinterpreted each season in various colour combinations and materials. This winter, nine limited-edition high-top models have been created to represent nine different cities around the world, with each city identified by a dedicated colour. As collector’s pieces, new, colourful laces and a matching Monogram tag distinguish this collection and each edition will only be available for purchase in select Louis Vuitton stores located in its corresponding city. 

While orange nods to Virgil Abloh’s hometown of Chicago, bright blue represents New York City, vibrant pink embodies Milan, baby blue for Paris, sunny yellow for London, and forest green for Dubai. A deep purple will be available in Tokyo, turquoise in Shanghai, and rusty red in Seoul.

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Some of the Maison’s most iconic bags make perfect companions for all your celebrations: the modern Twist in festive red, the on-trend Soft Trunk in Monogram Empreinte or the elegant Capucines in rich Taurillon leather. Fashion-forward sneakers like the distinctive Archlights and the vintage-inspired LV Trainers will keep you comfortable on your feet while making a style statement. 

Follow along as Louis Vuitton calls on a wide cast of friends around the world to share the flurry of excitement that the festive season brings.

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Celebrate with Louis Vuitton

For the holiday season, Louis Vuitton stores around the world are decked in a kaleidoscopic rainbow of Monogram. You can now spread the spirit of the season in the form of playfully animated Louis Vuitton stickers: the LV initials and signature flower motif pop, pulse and spin in a range of neon colours. 

The Christmas stickers can be shared two ways: download the Louis Vuitton app to find the stickers in the iMessage Apps bar (iOS), or use them on Instagram and other apps via Giphy by searching for @LouisVuitton (iOS and Android).

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Celebrate with Louis Vuitton

Louis Vuitton was an inventor. A visionary who created innovative luggage adapted to the idea of contemporary travel. More than a century later, innovation remains a cardinal value, 2.0 craftsmanship that pulses at the heart of the Louis Vuitton matrix. The challenge is to stay perfectly in sync with the times, respecting the expertise of yesterday while being carried forward by the technology of tomorrow. Like a taut thread stretched between the past and the future, tirelessly weaving the story of the famous trunk-maker. What a pleasure to discover the latest creations with their futuristic facets, whose technological feats are matched only by their exacting style. Science meets elegance... Today, one talks about “connected objects,” but at Louis Vuitton, a dream-maker and purveyor of elsewhere, it is simply a matter of the Maison’s stars taking flight towards another reality. Like the two bags endowed with an incredible flexible screen, the fanciful sensation of the 2020 Cruise show in New York, or the Keepall Lightning, whose optical fibres magically replace the legendary Monogram canvas. Offering an equally shimmery effect when the bag is turned off… or on! This digital odyssey continues with the indispensable Tambour watch, packed with innovations and design: one never tires of its watch faces, which give a multitude of new faces to this single and unique case. An ode to metamorphosis, which Louis Vuitton makes immaterial.

THE NEW TAMBOUR HORIZON OR THE MYTH OF CHRONOS... In its connected and ultra-design version, perfect for frequent travellers, Maison Louis Vuitton’s flagship watch whisks us through time zones, setting its pace to that of Chronos, the god of time and destiny. While this ebony-winged wise man with the original hourglass may be the father of the passing hours, you are the child of a new world to endlessly explore. Open your eyes: time is everywhere.

THE CANVAS OF THE FUTURE OR THE MYTH OF ZEUS... What if the canvas of tomorrow was a flexible and connected digital screen? What if we could dream up the first foldable smartphone? The first bag-tablet? Smart luggage? It would take all the power of Zeus, the supreme god capable of everything and anything, to elevate style to this new level! Announcing the birth of the total accessory. After creative lighting struck and the heavens were moved, these two quintessential bags took on this new role.

THE KEEPALL LIGHTNING OR THE MYTH OF PROMETHEUS... Made entirely of optical fibres, Maison Louis Vuitton’s iconic bag glimmers in the night like an eternal dancing flame… It’s a Promethean gift! In any case, this technological blaze makes this luggage unique and vibrant, bearing a personalised message within the Vuitton community. Holder of the sacred fire, you can now stand up to the gods… of style!

View a selection of articles from LV The Book #11 magazine here