LV now

This year, British Vogue turns 100. To celebrate its centenary, this May, Louis Vuitton New Bond Street Maison is paying homage and has adapted its window scheme to wish the magazine a very happy birthday – and what says happy birthday more than a birthday cake complete with flickering candles? In Louis Vuitton’s new interactive windows, especially designed for the occasion, the large-scale display will be made up of several digital screens with each one featuring a lit candle. Via motion sensors in the windows, as soon as someone passes by, every candle will flicker. Make a birthday wish, walk by the New Bond Street Maison and blow the candles from 5th – 19th May.

On this occasion friends of the House and celebrities were captured just before they attended the prestigious event. Among the personalities present:  Alicia Vikander, Lea Seydoux, Xavier Dolan, Miranda Kerr, Selena Gomez, Taylor Swift, Jayden Smith, Michelle Williams, Grimes and Jennifer Connelly.

This event celebrates the Costume Institute’s spring 2016 exhibition, entitled manus x machina: fashion in an age of technology. A dozen of Louis Vuitton’s looks will also be showcased in the exhibition.

Discover here the portraits by Patrick Demarchelier on Louis Vuitton's Instagram account.

Louis Vuitton has long enjoyed a unique and steadfast relationship with Japan, founded on the principles of tradition and modernity.

In the land of the rising sun, tradition is expressed in the conservation of a cultural system, which allows the preservation of the past and the collective memory of a nation.

From a Western perspective, Japan is also the land that creates modernity.
Similarly, Louis Vuitton has skilfully cultivated the aristocratic foundations of its history while venturing onto the cutting edge of modernity and futurism.

Within this ambiguity, the House found commonalties and reciprocal recognition with Japan: be it the inimitable, innovative designs entrusted to Takashi Murakami or Yayoi Kusama, or Rei Kawakubo for Comme Des Garçons, be it a makeup trunk for a kabuki actor or an 1883 cabin trunk for a Japanese dignitary, the objects born of this encounter effortlessly stake their claim in the present.

Gaston-Louis Vuitton collected tsuba, the decorated guards commonly found at the base of the grip of bladed Japanese weapons; his father, Georges, was fascinated by Japanese motifs, like those found on mon, the culture’s family crests that perceptibly influenced the famed Monogram, further evidence of the admiration between Louis Vuitton and Japan.

Entrance is free, book your visit here.

Discover the exhibition here.

Guests, including Cate Blanchett, Sofia Coppola, and Carina Lau were invited by Louis Vuitton to the opening of an exhibition retracing Louis Vuitton’s great journey from 1854 to today. The exhibition is open to the public in a bespoke structure near Kioicho, a neighbourhood in Tokyo, until June 19th 2016.

Entrance is free, book your visit here.

Since 1998, Louis Vuitton has been sharing its unique take on the world through its City Guides, offering a careful selection of addresses chosen with originality. A mobile App is now available to complement the collection of City Guides. Easy to use, in one click you’ll be as well- informed as any local! On your way to the best travel experience possible.

On the occasion of the "Volez, Voguez, Voyagez - Louis Vuitton" exhibition in Tokyo, the Tokyo Louis Vuitton City Guide is free to download, from April 20th to June 19th 2016, in the App Store. The Louis Vuitton City Guide App also provides access to the complete catalog of the most fascinated cities of the world.

Discover the Louis Vuitton City Guide app here