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Louis Vuitton chose the breathtaking location of the Niterói Contemporary Art Museum (MAC), designed by celebrated Brazilian architect Oscar Niemeyer, for its third Cruise Collection under designer Nicolas Ghesquière. The white modernist structure is reflected in a pool surrounding its cylindrical base, 'like a flower' as the famed architect described it. This will be the first time the museum has ever hosted a fashion show.
Make sure you follow the event on May 28th, 4:30pm, Niterói time (Brazil) broadcast live on louisvuitton.com and on Snapchat.

For this Cruise 2017 collection, Nicolas Ghesquière brings to life the fascinating duality between modernity and tropicality, through which he expresses the cultural richness as the result of nature and urbanism bond.

As a powerful tribute to the artistic vision of both brazilian artists Helio Oiticica and Aldemir Martins, Nicolas Ghesquière collection offers an outstanding work on fabrics and shapes based on the pinciple of lightness. This creative reflexion leads the Artistic Director of MAISON LOUIS VUITTON to present an enchanting aesthetic, full of emotion and energy.

Shot under the Brazilian sun, here is a glimpse of the upcoming lookbook collaboration between photographer Karim Sadli and Nicolas Ghesquière’s studio.

Make sure you follow the event on May 29th, 5:30 AM Sydney time, broadcast live on louisvuitton.com and on Snapchat.

On May 29th at 3:30 AM Hong Kong time, the next #LVCruise show will take place at MAC de Niterói, Brazil. Follow the live broadcast and unveiling of the show on louisvuitton.com

In the days leading up to the Louis Vuitton Cruise Show 2017, the House takes you on a journey through Brazil. Discover more inspirations and engaging experiences on Louis Vuitton's instagram account at www.instagram.com/louisvuitton.