LV The Book

Louis Vuitton was an inventor. A visionary who created innovative luggage adapted to the idea of contemporary travel. More than a century later, innovation remains a cardinal value, 2.0 craftsmanship that pulses at the heart of the Louis Vuitton matrix. The challenge is to stay perfectly in sync with the times, respecting the expertise of yesterday while being carried forward by the technology of tomorrow. Like a taut thread stretched between the past and the future, tirelessly weaving the story of the famous trunk-maker. What a pleasure to discover the latest creations with their futuristic facets, whose technological feats are matched only by their exacting style. Science meets elegance... Today, one talks about “connected objects,” but at Louis Vuitton, a dream-maker and purveyor of elsewhere, it is simply a matter of the Maison’s stars taking flight towards another reality. Like the two bags endowed with an incredible flexible screen, the fanciful sensation of the 2020 Cruise show in New York, or the Keepall Lightning, whose optical fibres magically replace the legendary Monogram canvas. Offering an equally shimmery effect when the bag is turned off… or on! This digital odyssey continues with the indispensable Tambour watch, packed with innovations and design: one never tires of its watch faces, which give a multitude of new faces to this single and unique case. An ode to metamorphosis, which Louis Vuitton makes immaterial.

THE NEW TAMBOUR HORIZON OR THE MYTH OF CHRONOS... In its connected and ultra-design version, perfect for frequent travellers, Maison Louis Vuitton’s flagship watch whisks us through time zones, setting its pace to that of Chronos, the god of time and destiny. While this ebony-winged wise man with the original hourglass may be the father of the passing hours, you are the child of a new world to endlessly explore. Open your eyes: time is everywhere.

THE CANVAS OF THE FUTURE OR THE MYTH OF ZEUS... What if the canvas of tomorrow was a flexible and connected digital screen? What if we could dream up the first foldable smartphone? The first bag-tablet? Smart luggage? It would take all the power of Zeus, the supreme god capable of everything and anything, to elevate style to this new level! Announcing the birth of the total accessory. After creative lighting struck and the heavens were moved, these two quintessential bags took on this new role.

THE KEEPALL LIGHTNING OR THE MYTH OF PROMETHEUS... Made entirely of optical fibres, Maison Louis Vuitton’s iconic bag glimmers in the night like an eternal dancing flame… It’s a Promethean gift! In any case, this technological blaze makes this luggage unique and vibrant, bearing a personalised message within the Vuitton community. Holder of the sacred fire, you can now stand up to the gods… of style!

View a selection of articles from LV The Book #11 magazine here

Step into the light. Shine with the special sparkle that only the most precious stones possess. The Maison’s jewellery collections drape themselves in diamonds, while flowers – normally so fragile – take  on  a  timeless  character. These B Blossom, Blossom and Empreinte jewellery sets express the confidence of bold women. This jewellery is meant to be displayed, to turn heads, to stack up and combine for a more dazzling effect than ever. Necklaces like talismans ensure a sacred bearing. Earrings become luminous punctuations. Thick, generous bracelets pair up with diamond-paved cuffs. Yellow, white or pink gold, united with mother-of-pearl and onyx, compose a noble rainbow. All of these marvellous flowers flourish and thrive on free women who want to explore every adventure that life has to offer.

In this film shot by Jade Lombard:

Jia Li wears with a blue jacket and striped shirt: B Blossom earrings, yellow gold, white gold and pavé diamond. Colour Blossom sautoir, pink gold and pavé diamond. B Blossom necklace, yellow gold, white mother-of-pearl and diamond.

Left, Jia Li wears with a black turtleneck pullover and striped shirt: Empreinte ear studs, white gold and pavé diamond. LV Idylle Blossom pendant, white gold and pavé diamond. Colour Blossom sautoir, white gold, onyx and pavé diamond. B Blossom cuff, yellow gold, white gold and diamonds. B Blossom bracelet, yellow gold, white gold, onyx, white mother-of-pearl and diamonds.

Right, Heather wears with a white turtleneck pullover and striped shirt: Star Blossom ear studs, pink gold and pavé diamond. Colour Blossom sautoir, pink gold and pavé diamond. Empreinte pendant, 3 golds. Empreinte bracelet, white gold. Empreinte bracelet, yellow gold.

Jia Li wears with a black zipped top: Empreinte ear studs, white gold and pavé diamond. B Blossom chevalière, yellow gold, white gold and pavé diamond. Empreinte ring, white gold and pavé diamond. Empreinte double ring, white gold and pavé diamond. Empreinte ring, white gold. Empreinte bracelet, white gold and pavé diamond. Empreinte bracelet, yellow gold and pavé diamond. B Blossom cuff, yellow gold, white gold and diamonds. B Blossom bracelet, yellow gold, white gold, onyx, white mother-of-pearl and diamond.

Heather wears with a black lace top: B Blossom earrings, yellow gold, white gold and pavé diamond. B Blossom necklace, yellow gold, white mother-of-pearl and diamond. B Blossom medallion, yellow gold, white gold and pavé diamond. Colour Blossom bracelet, white gold and pavé diamond. B Blossom cuff, yellow gold, white gold and pavé diamond. Empreinte ring, white gold and pavé diamond.

Explore the B Blossom Collection
Explore the Blossom Collection
Explore the Empreinte Collection
View a selection of articles from LV The Book #11 magazine here

There it is on a pedestal, majestic, magnificent, and utterly incomparable. A crocodile bag is a noble object; it somehow has more pride, more presence, more power than any other. Maison Louis Vuitton delights to reveal this exceptional leather, developing cutting-edge techniques or seeking out age-old traditions to make it even more exceptional. In the pantheon of exotic leathers, where python, stingray, lizard and ostrich all have a place, crocodile reigns supreme. At Louis Vuitton, working with crocodile is an adventure in itself, a thrilling exploration of new ways – through colours, treatments and innovations – to excite the imagination. It takes all the House’s legendary savoir-faire to create an object of unique beauty, as well as a lifetime companion, one that is not only sophisticated, but amazingly contemporary.
This immaculate skin requires a high level of expertise to reveal its brilliance. The artisans deploy all their skills to obtain an absolute white, as on this Capucines White bag.

Discover the exotic handbags collection