The second episode of The Art of Craftsmanship series examines the heart of Louis Vuitton's craft: leather goods.

    We trust our belongings to leather goods. Big and small, classic or bespoke, they declare our sense of style – and our sense of self. As we journey through life, we should carry our most valued belongings with the confidence of a century and a half of unparalleled craftsmanship. From the historic atelier in Asnières to the ultramodern workshop in Sainte-Florence, see how Louis Vuitton strikes a balance between heritage, expertise and modernity.

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    LVTV History Know-how

    As part of a new series on LV TV, Loïc Prigent heads to Louis Vuitton’s perfumery atelier Les Fontaines Parfumées in the South of France to meet with Jacques Cavallier Belletrud.

    The French Director tours the historic 17th-century estate turned fragrance workshop with Louis Vuitton’s Master Perfumer as his guide: “We are at the heart of the history of perfume and of the city.” Cavallier Belletrud, a Grasse native, recalls passing the very gates of Les Fontaines Parfumées as a child, decades before calling it his creative home. With both parents involved in the profession and a life devoted to perfume, Jacques Cavallier Belletrud shares his unique perspective on what makes this atelier so special.

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    LVTV Loic Prigent Jacques Cavallier Belletrud Les Parfums Louis Vuitton

    Introducing the newest series on LV TV, the destination for exclusive, entertaining, and never-before-seen content from Louis Vuitton.

    Welcome to The Art of Craftsmanship, an exclusive itinerary behind the scenes of Louis Vuitton. Explore how the Maison pushes the boundaries of luxury with a savoir-faire like no other in a series of episodes devoted to all facets of Louis Vuitton’s historic expertise. 

    To kick off the new series, the first question is: what is savoir-faire? In literal terms, it’s expert craftsmanship that’s passed from generation to generation. But at Louis Vuitton, savoir-faire is something more. More than uncompromising quality, more than breakthrough creativity, it is relentless innovation that defines the Maison.

    LVTV History Know-how

    • THE TROPHY TRAVEL CASE FOR THE 2019 DAVIS CUP - Louis Vuitton Heritage NEWS
    • THE TROPHY TRAVEL CASE FOR THE 2019 DAVIS CUP - Louis Vuitton Heritage NEWS
    This year, for the first time, the coveted Davis Cup trophy – the men’s “world cup of tennis” – was featured in a bespoke Louis Vuitton Trophy Travel Case.

    Handcrafted in the House’s workshop in Asnières, just outside of Paris, the unusual circular trunk sits atop the cup’s remarkable three tier base, opening at the top and on two sides to create a perfect showcase of tennis’ most legendary and historical cup. Covered in Louis Vuitton’s iconic Monogram Macassar canvas, it features rich leather trimmings as well as palladium and brass clasps, along with a Davis Cup logo patch placed on the interior of the lid.

    Louis Vuitton congratulates the Spanish team for winning the 2019 Davis Cup, which was held at the Caja Mágica in Madrid on 24th November in the presence of actress and friend of the house, Isabelle Huppert.

    The new Trophy Travel case for the Davis Cup is another landmark in Louis Vuitton’s

    long history of creating bespoke Travel Cases for the world’s most iconic trophies,

    including the FIFA World Cup™, World Rugby’s Webb Ellis Cup and the America’s Cup.

    Davis Cup Trunk Trophies Savoir-Faire

    Louis Vuitton and Dan Carter join UNICEF in appealing for support to children affected by the Syrian crisis.

    As part of Louis Vuitton’s efforts to raise awareness and funds for UNICEF, the New Zealand international rugby union player recently visited the Za’atari refugee camp in Jordan to help children facing one of the world’s most challenging humanitarian crisis. 

    “After visiting Jordan and experiencing the amazing work that UNICEF is doing here, it has made me realise that no child should have to live in poverty, without water or without food. Every child deserves a fair chance in life […] Every child should be given the opportunity to grow up and fulfil their potential. By supporting UNICEF, you are helping provide the most vulnerable children with education, a safe environment to live and play in and hope for the future,” says Dan Carter.

    UNICEF is the leading humanitarian and development organisation working globally for the rights of every child. The aim of the LOUIS VUITTON for UNICEF partnership is to raise funds that help support children who are exposed to conflict, diseases, natural disasters and other situations that threaten their safety and well-being. Since January 2016, the partnership has raised more than $8m to help bring children life-saving humanitarian support, which includes children affected by the conflict in Syria.

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    Unicef Dan Carter