Louis Vuitton's new men's capsule collection travels to the Alpes for a selection of patch-covered leather goods, accessories and read-to-wear pieces.

    Patches have evolved from their initial function of simple identification to become the object of avid collectors around the world. The introduction of patches as souvenirs dates to the 19th century, the same period during which Louis Vuitton first created innovative trunks covered of hotel stickers for a new era of travel. Today, the Maison incorporates this tradition with this new capsule collection, emblazoning original patches on pieces such as the classic Keepall bag.

    For this year's collection, the Alpes are the chosen destination, lending their natural beauty to the graphic designs. The mountainous landscape has been interpreted into three types of embroidered, embossed leather, and tufted patches for an overall adventurous style. Find this new seasonal collection online and in stores now.

    View the Alpes collection here.

    Alpes Men Ready-to-wear Leather goods Patches

    Louis Vuitton is delighted to introduce its own chatbot for the United Kingdom, a digital assistant that extends the luxury customer experience throught Facebook instant messaging.

    Elevating client experience and maintaining a direct communication with customers has been a pillar of the Louis Vuitton philosophy since its founding in 1854. With the arrival of a chatbot as a new feature accessible through Facebook Messenger, instantaneous contact becomes easier and more intuitive than ever.

    Similar to today’s advanced messaging technologies, the real-time communication tool supports customers with information and advice as they complete their final purchase. On call at all times – 24 hours a day, seven days a week – this digital assistant is intended as a dependable, indispensable service that integrates the familiarity of messaging with the luxury of Louis Vuitton.

    Programmed to address a wide range of topics, the Facebook chatbot can help with finding a desired item or advise on product availability in the UK stores. Customers will sense a personalised, one-to-one touch as they engage in the discussions.

    As an expert voice, it is poised to further the relationship customers have with the House. It will enhance the personalised visual and conversational shopping experience for each client, while attesting to Louis Vuitton’s embrace of technology alongside savoir faire.

    Discover Louis Vuitton Digital Assistant

    Chatbot Messenging Artificial Intelligence

    The Run Away trainers are now available to customise with the Now Yours service.

    The combinations are endless. Now Yours is a new Louis Vuitton service that allows you to personalise your Run Away trainers by adding your initials and fully customise the shoes' stripes, colours and materials. Each pair will be a unique creation thanks to thirteen customisable zones with nine colours, three materials, and two metallic finishes. Available in Monogram or Damier with printed or hot stamped initials, Louis Vuitton's traditional codes are at your disposal and bring the Maison's long history of personalisation to footwear for the first time.

    Visit select Louis Vuitton stores to create your Run Aways, trainers. Now Yours online service is coming soon. 

    List of select Louis Vuitton stores offering the Now Yours Run Away service:

    Paris - Maison Champs-Élysées
    London - New Bond Street
    Milano - Via Montenapoleone
    Dubai - Mall Level
    Beijing - Shin Kong Men
    Shanghai - Plaza 66
    Guangzhou - Tianhe
    Hong Kong - 5 Canton Road
    Hong Kong - Pacific Place
    Singapore - Marina Bay
    Seoul - Shinsegae Kangnam Men
    Seoul - Shinsegae Main Men
    Tokyo - Omotesando
    Tokyo - Matsuya Ginza
    Osaka - Shinsaibashi
    Sydney - George Street
    New York - Fifth Avenue
    Beverly Hills - Rodeo Drive
    Costa Mesa – South Coast Plaza

    More stores will offer this service in 2019.

    View more about Now Yours Run Away here.

    Explore Louis Vuitton shoes collection for men

    Run Away Shoes Personalization

    • THE LOUIS VUITTON CRUISE 2019 CAMPAIGN - Louis Vuitton Fashion NEWS
    • THE LOUIS VUITTON CRUISE 2019 CAMPAIGN - Louis Vuitton Fashion NEWS
    • THE LOUIS VUITTON CRUISE 2019 CAMPAIGN - Louis Vuitton Fashion NEWS
    • THE LOUIS VUITTON CRUISE 2019 CAMPAIGN - Louis Vuitton Fashion NEWS
    • THE LOUIS VUITTON CRUISE 2019 CAMPAIGN - Louis Vuitton Fashion NEWS
    Alicia Vikander photographed by Craig McDean for the Cruise 2019 Campaign

    Paradise found on the Corsican coast. Photographer Craig McDean captured Alicia Vikander wearing the Louis Vuitton Cruise 2019 Collection on the Mediterranean island's striking coastline.  Two iconic Louis Vuitton bags, the Capucines and the Twist, as well as the Archlight trainers make appearances in fresh finishes for the new season. Also featured is a handbag from the capsule collection with the iconic writer, illustrator, and fashion editor Grace Coddington. This collaboration reprised her imaginary menagerie to bring her charming animal sketches to a line of Louis Vuitton accessories.

    The Cruise 2019 Collection will be available in stores from November 2nd

    cruise 2019 Campaign Nicolas Ghesquière Fashion

    Alicia Vikander for the Louis Vuitton Cruise 2019 Campaign

    First presented at the Fondation Maeght in Saint-Paul de Vence, the Louis Vuitton Cruise 2019 Collection by Nicolas Ghesquière was a tribute to the spirit of originality for which the family of art collectors is celebrated. Now, in the advertising campaign directed by Ujin Lin, the spirit is carried on by Swedish actress Alicia Vikander against the stunning backdrop of the coast of Corsica, France.

    The Cruise 2019 Collection will be available in stores from November 2nd

    cruise 2019 Ready to Wear Nicolas Ghesquière Campaign