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    The first of three videos from the Louis Vuitton SERIES 4, Spring-Summer 2016 collection advertising campaign.

    Her name is Lightning and she flashes through fabulous worlds in search of her sister who is being held captive.

    Lightning pushes the idea of the heroine even further. It is logical that the Maison Louis Vuitton would explore the infinite possibilities of the virtual world and ask this fantasy character to interpret the essence of a heroine.

    Today Lightning, the heroic figure in 'Final Fantasy', the cult series of video games that has inspired more than 100 million players around the world, agrees to become a character in the Louis Vuitton galaxy. The Maison has always pushed the boundaries of reality and dreams. Real, virtual, incarnate, metaphorical: Lightning is the fruit of Square Enix studios' imagination, and she raises the question of immanence - that which takes place solely in the mind - in tomorrow's world.

    ​“It’s clear that the virtual aesthetic of video games is predominant in this collection. If we push the reflection about heroines, or what might constitute the nature of a woman whose actions can be so courageous that she becomes superior and iconic, it becomes obvious that a virtual entity integrates with the founding principles of the Maison. Lightning is the perfect avatar for a global, heroic woman and for a world where social networks and communications are now seamlessly woven into our life. She is also the symbol of new pictorial processes. How can you create an image that goes beyond the classic principles of photography and design? Lightning heralds a new era of expression.” - Nicolas Ghesquière

    Discover the full campaign and the collection here.

    Ad Campaign Ready to Wear Series 4 Lightning

    Discover some of the videos featured in this season’s holiday store windows across the globe.

    Following up the first appearance of the Louis Vuitton Digital Girl in Nicolas Ghesquière Spring Summer 2016 show this past Fall, the intriguing robotic character is now at the centre of the Louis Vuitton window displays of this winter.

    Explore our galactic selection of gifts here.

    Video Leather Goods Holiday Season Windows Digital Girl

    Louis Vuitton celebrates the holiday season. Discover our gift selection and create your personalised gift lists.

    The end of the year is coming and with it the time for gifting. Combining understatement and elegance, the Louis Vuitton selection highlights the must-haves of the season, featuring a selection of leather goods - like the iconic Petite Malle - accessories, timepieces, textiles and more...

    Everything you could possibly wish for to enter into the spirit of the season.

    Discover the selection here.

    Video Leather Goods Holiday Season Wishlist

    Unpacking Louis Vuitton's fashion identity.

    On Friday October 9th, SERIES 3 exhibition hosted a conversation between Susie Lau, founder of STYLE BUBBLE and Alexander Fury, fashion editor of THE INDEPENDENT. In front of an audience of fashionistas, they unpacked Louis Vuitton fashion identity since the arrival of Nicolas Ghesquiere as Creative Director  Women’s collection. Susie Lau summarises:

    "The conversation between myself and Alexander Fury was really inspired by the way we always dissect the shows and designers during fashion week.  Nicolas Ghesquiere is a designer that we feel that we've sort of grown up with, as we're both fans of his work - he's a designer who is of 'our' generation and so it wasn't difficult to enthuse about what he does and how his trajectory has evolved at Louis Vuitton. The fashion identity of LV is one of the most exciting things to have happened to the landscape in the last few years and has made a real impact and so it was really interesting to unpick the elements that have contributed to Ghesquiere's success at LV. I hope guests took away something from the discussion and perhaps maybe looked at his work in a different way."

    Final week to visit SERIES 3  exhibition: FREE ADMISION. 180 Strand. Open daily from 10 am to 8 pm until Sunday, October 18th, 2015.

    Skip the queue and book your free ticket now.

    Exhibition Event London Campaign Series 3