Launched for Spring-Summer 2020, the name fuses the present century with the year 1854, when Louis Vuitton was founded. Invoking the idea of a sartorial uniform two hundred years on, Virgil Abloh aims to define a contemporary wardrobe by morphing the codes of urban dressing and activewear. Louis Vuitton 2054 features fourteen pieces in a selection of styles and colours, each integrated with transformable functionalities.
Introducing the new performance-inspired and tech line imagined by Men’s Artistic Director Virgil Abloh.Menswear Capsule Virgil Abloh
For the first time, Academy Award-winning actress Emma Stone worked with director Romain Gavras, one of France’s most exciting cinematic talents, on the campaign for Coeur Battant.
Louis Vuitton’s latest fragrance campaign was shot over the course of five days this past September at two stunning locations: a transformed Cour Carré of the Louvre in Paris and the Casa Malaparte on the island of Capri. Take a sneak peek behind-the-scenes of the shoot to see how the campaign came together.Les Parfums Louis Vuitton Emma Stone Coeur Battant
First presented as part of Virgil Abloh’s début Men’s collection for Louis Vuitton, the LV Trainer has become a staple menswear trainer.
Flirting with nostalgia and borrowing its lines from basketball shoes, the LV Trainer has since been reinterpreted each season in various colour combinations and materials. This winter, nine limited-edition high-top models have been created to represent nine different cities around the world, with each city identified by a dedicated colour. As collector’s pieces, new, colourful laces and a matching Monogram tag distinguish this collection and each edition will only be available for purchase in select Louis Vuitton stores located in its corresponding city.
While orange nods to Virgil Abloh’s hometown of Chicago, bright blue represents New York City, vibrant pink embodies Milan, baby blue for Paris, sunny yellow for London, and forest green for Dubai. A deep purple will be available in Tokyo, turquoise in Shanghai, and rusty red in Seoul.LV Trainers Virgil Abloh
For the holiday season, Louis Vuitton invites you to dress up and play with accessories to pull together festive looks fit for special occasions.
Some of the Maison’s most iconic bags make perfect companions for all your celebrations: the modern Twist in festive red, the on-trend Soft Trunk in Monogram Empreinte or the elegant Capucines in rich Taurillon leather. Fashion-forward sneakers like the distinctive Archlights and the vintage-inspired LV Trainers will keep you comfortable on your feet while making a style statement.
Follow along as Louis Vuitton calls on a wide cast of friends around the world to share the flurry of excitement that the festive season brings.
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Make your festive greetings stand out with new eye-catching Louis Vuitton stickers.
For the holiday season, Louis Vuitton stores around the world are decked in a kaleidoscopic rainbow of Monogram. You can now spread the spirit of the season in the form of playfully animated Louis Vuitton stickers: the LV initials and signature flower motif pop, pulse and spin in a range of neon colours.
The Christmas stickers can be shared two ways: download the Louis Vuitton app to find the stickers in the iMessage Apps bar (iOS), or use them on Instagram and other apps via Giphy by searching for @LouisVuitton (iOS and Android).
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