Fashion

First introduced last year, the Louis Vuitton New Wave Collection of quilted leather goods has quickly become a must-have for trendsetters who embrace the bags' instantly recognisable allure. Combining heritage details with a fashion-forward edge, the collection makes for a bold and colourful fashion statement through distinctive wave-shaped quilting that was inspired by a forgotten pattern in the Maison's archives. This spring, the line introduces two fun new styles: the bumbag and the camera bag, offering hands-free practicality without skimping on style.

Explore the New Wave Collection

From morning to night, Louis Vuitton's Capucines serves as a perfect companion to modern sophisticates. Continually reimagined in various materials, colours and designs, the New Classic handbag can bring both timeless elegance and a fashion-forward edge to any outfit and any occasion. Lauren Santo Domingo, prominent fashion entrepreneur and tastemaker, showcases a selection of the latest Capucines models in this peek into her daily life in New York City, from commuting in style to heading on a night out.

See the Capucines Collection

Back in 2001, Louis Vuitton made its watchmaking debut with the Tambour, an unprecedented timepiece that integrates all of the Maison's values into its design - from the Louis Vuitton letters engraved on its case to the yellow second hand, inspired by the waxed thread used in the Maison's classic bags. Beyond multiple references, the Tambour model has come to symbolise Louis Vuitton's core identity; it represents a signature that combines a timeless look with renewed technical performance.

Today, this iconic model has been revisited in a collection of four new timepieces: the Tambour Monogram, available in three sizes, and the Tambour Damier Graphite. These models build on the historic case with new dials that faithfully reproduce the Monogram and Damier Graphite canvasses, thanks to the skilled craftsmanship of the dial experts at La Fabrique du Temps Louis Vuitton in Geneva. Driven by a quartz movement, the new Tambours are fitted with interchangeable straps, featuring Louis Vuitton’s innovative patented system that allows wearers to easily swap out the straps to suit the occasion and invent their own style.

Discover Tambour Icons

For Louis Vuitton's newest collection of Parfums, the Californian coast is the destination. The long stretches of beach etched in foam, the bright neon lights, the gentle iridescent sky, the patios burgeoning with cacti, the eternally beautiful days... There's something free, passionate and creative about the West Coast which inspired Louis Vuitton's new collection of Cologne Perfumes.

To underscore the gaiety of these new fragrances, Louis Vuitton invited artist Alex Israel to bring his creative radiance to each of the Cologne Perfumes' packaging with a joyful design of pop colours that celebrates the idea of an endless summer. As a multimedia artist and filmmaker, Alex Israel is deeply inspired by his hometown of Los Angeles, a city of contrasts where the sky he loves to paint is undeniably unique. He imagined each perfume as a touchstone in his universe, pairing each fragrance with one of his emblematic artworks to capture the spirit of each scent.

Discover Les Colognes Perfumes Collection

Three of Louis Vuitton’s ambassadors were chosen to showcase the Maison’s New Classics, the collection of leather goods that have become modern icons. Emma Stone, Alicia Vikander and Léa Seydoux are women at the forefront of their art, and the new campaign serves as a reminder of the powerful relationship that is forged between unique individuals and their handbags. Known for their grace and strength, the three actresses bring their own personalities to their chosen bag: the classic Capucines for Emma Stone, the playful Twist for Alicia Vikander, and the stylish Dauphine for Léa Seydoux.   

Photographed by Craig McDean and styled by Marie-Amélie Sauvé, the new campaign exudes the same timeless yet relevant spirit that is at the core of the New Classics collection.

Discover the New Classics