Back

THE LOCKIT FINE JEWELLERY COLLECTION

THE LOCKIT FINE JEWELLERY COLLECTION - Louis Vuitton Fashion NEWS
Captivating and mysterious, Michelle Williams brings a new facet to feminity within Louis Vuitton’s latest advertising campaign featuring the Lockit Fine Jewellery collection.

A modern symbol of attachment for lovers all over the world, the padlock is one of Louis Vuitton’s iconic signatures, from the Steamer, the Maison’s first bag to be closed with a padlock, to the new Lockit jewellery collection.

Hooked on as a clasp on the bracelets, cuffing the beloved’s wrist, the padlock represents the ultimate step of attachment. While worn as a pendant, it becomes a symbol of freedom, swaying along a chain next to a set of keys, like love that has broken free of convention.

Available in rose, yellow or white gold, a version is adorned in diamonds with an accompanying white gold key.

Discover the Lockit Fine Jewellery collection Here.

Discover the Jewellery Blossom collection for women.

 

Ad Campaign Fine Jewellery Photography Michelle Williams