LV now

LV The Book


Guess what we found in the Louis Vuitton archives…

Long live iconoclasm! The year is 1989, and Ben, César and Arman – restless exponents of the new realism of the 1960s – are bringing their irreverent creative genius to bear on Louis Vuitton. To celebrate the opening of 54, avenue Montaigne, the trio came up with a small cardboard trunk which – though far less robust than the House’s legendary luggage – was proudly emblazoned with the iconic Monogram pattern. Inside this precarious package, three jewels designed for posterity: an “accumulation”-style brooch for Arman, a rather rustic compact-pendant bearing, in Ben’s celebrated script, the words: “Maybe this box contains a diamond”, and a “compression” brooch for César, famous for his crushed automobiles. Produced in a limited edition of 850, with 25 signed by the three artists, the tiny trunk made a big impression with its mischievous combination of ordinary materials and exceptional craftsmanship. So small a space, so much significance…

Use the LV PASS app and enhance your reading experience of LV THE BOOK by scanning the articles.

Download the LV PASS app from the iTunes or Google Play to access exclusive content and product information.

Trunks Monogram