The pop-up space is a celebration of saturated colour with three-dimensional elements radiating vivid rays of the Monogram pattern. Taking inspiration from the gradient shades of the sun, elemental hues drench the products in a riot of luminous colours.
A bright and vivid installation display highlights Louis Vuitton's New Classic bags, including the Capucines, Twist, and Petite Malle, as well as Fashion Show shapes such as the Cannes, Dauphine, and Petite Boite Chapeau. These leather goods are complemented by an array of textiles, fashion jewellery, and sunglasses from the latest Cruise 2020 Collection.
Located on the ground floor of Selfridges London, the pop-up is part of a permanent Louis Vuitton concept store with themes on rotation, showcasing a variety of new products from Women's to Men's collections, accessories to travel items, presenting the versatility and the continuous search for innovation and surprise, distinguishing aspects of the Louis Vuitton philosophy.
Louis Vuitton Holiday Pop-Up Selfridges
400 Oxford Street, London W1A 1AB
Monday - Friday: 10 am - 10 pm
Saturday: 9:30 am - 9pm
Sunday: 11:30 am - 6pm
*27th – 30th Nov.: 9 am – 10 pm