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RADICAL JOURNEY AT SELFRIDGES

Selfridges invites Louis Vuitton to explore luxury of tomorrow through a multi-sensory exhibition: Radical Luxury, the Flipside.

Hosted at the Old Selfridges Hotel, the free exhibition will showcase a thought-provoking journey into luxury as imagined by 7 forward-thinking brands. By inviting a discussion on the nature and meaning of luxury, Selfridges reflects on the importance and relevance of a retail destination, in a continuously shifting appreciation of what customers recognise as a luxury product.

Louis Vuitton is giving visitors a deeply modern way of looking at travel, bringing to life a fantastical world that translates the House's vision of the future. The experience draws parallels between Louis Vuitton's emblematic styles such as the trunk and today's new classics. In this captivating installation, an abundance of crystals, vivid colours and unfamiliar species appear as you navigate the infinite possibilities tomorrow may hold.
Explore altered states of luxury by Google Pixel 2, Loewe, Louis Vuitton, Thom Browne, Gareth Pugh, Byredo and Mr Lyan in an incredible one-of a kind space created by Selfridges. Entrance is free and open to all.

Tags: Art, Luxury, London, Radical Luxury, London Selfridges