The pop-up coincides with the worldwide launch of a new scent for women: Attrape-Rêves. Master Perfumer Jacques Cavallier Belletrud imagined a trail like a shower of shooting stars, where raw cocoa powder mingles with a bouquet of peony, litchi and rose absolute, with a contrasting touch of ginger and bergamot for freshness. Airy-light and sensual, Attrape-Rêves marks the ninth women’s fragrance in the collection Les Parfums Louis Vuitton.
The space immerses you in a waking dream, reflecting the inspiration behind the fragrance. A wondrous journey embodied by flora and fauna, with delicate flowers in ombré shades of pink and silver suspended from the ceiling accompanied by oversized metallic butterflies gently floating around.
LOUIS VUITTON SELFRIDGES LONDON
400 Oxford Street, Ground Floor, W1A 1AB London
Open to public from September 13th until October 19th 2018
Mon-Sat: 09.30AM - 9.00PM
Sun: 11.30AM - 06.00PM