For the third year of its partnership with UNICEF, Louis Vuitton is shining the spotlight once again on its Silver Lockit bracelets in florescent colours. The campaign continues to raise awareness and funds that will support some of the most vulnerable children around the world.
By purchasing the Silver Lockit Fluo, clients have the opportunity to help raise funds in support of UNICEF humanitarian programmes that come to the aid of more than eleven million children in Syria and neighbouring countries. Since the Silver Lockit’s launch in 2016, the partnership has raised over five US million dollars on behalf of UNICEF.
The Silver Lockit bracelet, inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most precious belongings, is a symbol of protection. It has been chosen as a symbol of sealing one’s promise to help children in urgent need. The sterling silver padlock is held on a cord, available in five colours (yellow, orange, pink, blue and black).
The Silver Lockit Fluo retails at €250, €100 of which is donated to UNICEF.
Available on louisvuitton.com and in over 138 Louis Vuitton stores worldwide.
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