Itinerary of a Grasse native.

Named Maître Parfumeur of Louis Vuitton in 2012, Jacques Cavallier Belletrud traveled the world for four years to perfect the first collection of Louis Vuitton perfumes.
As a schoolboy in Grasse, Jacques Cavallier Belletrud used to walked by an imposing portal. He had no idea what sat behind the wrought iron gates that so intrigued him. He could never have imagined that, in 2016, this very place would become his creative workshop.
At the age of eight, Jacques Cavallier Belletrud went to his father, a perfumer, and told him he wanted to follow in his footsteps. He learned perfume notes the way other children practiced piano scales. When he got good grades in school, his father allowed him to weigh out formulas. The day after receiving his high school diploma, he began working in a perfume factory in Grasse, where he learned to distill flowers. At 18, he created his first formula — but his father reminded him that becoming a perfumer takes much more than mixing a few scents together...

Les Parfums Louis Vuitton: available from September 2016.

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Les Parfums Louis Vuitton Grasse Jacques Cavallier Belletrud