For Jacques Cavallier Belletrud, a fragrance is both literally and figuratively an invitation to travel. He doesn’t just see a flower as a raw material, but “the starting point for a very intimate journey”. As a third generation perfumer and Grasse native, Louis Vuitton's Master Perfumer has created each of Louis Vuitton perfumes in his creative atelier at the Fontaines Parfumées estate, inspired by his travels around the world to source the most precious of ingredients. Located in the South of France, the town of Grasse has been a traditional cradle for both the perfumery and leathermaking industries. As a child, Jacques Cavallier-Belletrud would pass in front of the Fontaines Parfumées on his way to school, and never dreamed that it would become his creative atelier 40 years later.
In a video presenting both the historic estate and the precious ingredients, learn more about the creative atelier by following along with Louis Vuitton's Master Perfumer.