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ATELIERS VISITS WITH LOÏC PRIGENT: GRASSE

As part of a new series on LV TV, Loïc Prigent heads to Louis Vuitton’s perfumery atelier Les Fontaines Parfumées in the South of France to meet with Jacques Cavallier Belletrud.

The French Director tours the historic 17th-century estate turned fragrance workshop with Louis Vuitton’s Master Perfumer as his guide: “We are at the heart of the history of perfume and of the city.” Cavallier Belletrud, a Grasse native, recalls passing the very gates of Les Fontaines Parfumées as a child, decades before calling it his creative home. With both parents involved in the profession and a life devoted to perfume, Jacques Cavallier Belletrud shares his unique perspective on what makes this atelier so special.

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LVTV Loic Prigent Jacques Cavallier Belletrud Les Parfums Louis Vuitton