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A NEW OLFACTORY CHAPTER

  • A NEW OLFACTORY CHAPTER - Louis Vuitton Heritage NEWS
The essence of the sun’s first rays

In 2016, the Maison Louis Vuitton ventured into new creative territory: perfume. Seven singular fragrance trails came into being. Seven compositions conceived like so many invitations on a journey. Seven concentrates brimming with emotion, composed in Grasse at Les Fontaines Parfumées, the creative atelier of Jacques Cavallier Belletrud, Louis Vuitton Master Perfumer.

Today, this collection of exquisite perfumes welcomes a new unprecedented creation. Composed by Jacques Cavallier Belletrud, this fragrance radiates luminous optimism. The name of this new olfactory celebration: Le Jour Se Lève.

Les Parfums Louis Vuitton, available exclusively in select Louis Vuitton stores and on louisvuitton.com.
Discover more about the collection here

Discover les Parfums Louis Vuitton.

Tags: Les Parfums Louis Vuitton