• A LOUIS VUITTON CUP WEEKEND

    The America’s Cup Park was opened last weekend by San Francisco Officials in a ribbon cutting ceremony led by the Mayor of San Francisco.

    Thousands of fans filled the Pavilion at the America’s Cup Park on a beautiful sunny 4th of July in San Francisco.  Fans were excited to welcome the teams and see a presentation from each country included an opera singer from Italy, a Swedish choir, the New Zealand Kapa Haka group, and a unique American performance by a Las Vegas group called ‘Recycled Percussion’.

    Celebrations continued the following days with a Competitors Parade and Louis Vuitton Cup party held at the Palace of Legion of Honor.

    At the Louis Vuitton Cup party, 24 musicians of "Magik Magik Orchestra" welcomed the guests, playing classical music live right in front of the Palace. Meanwhile, 3 beautiful acrobats flying the colors of each challenger's flag entertained the crowd, moving graciously in huge transparent bubbles.

    A fashion show by World Of Wearable Art (WOW) was the highlight of the evening, where each challenging country was represented by a piece of wearable art. The costumes in the show were especially created for the 30th anniversary of the Louis Vuitton Cup.

    Tags: Sailing, San Francisco, Video

  • Never Full of Colours

    • Never Full of Colours - Louis Vuitton Fashion NEWS
    • Never Full of Colours - Louis Vuitton Fashion NEWS
    • Never Full of Colours - Louis Vuitton Fashion NEWS
    • Never Full of Colours - Louis Vuitton Fashion NEWS
    A unique grain and a subtle colour palette, the Iconic Neverfull bag is finally released in Epi leather.

    Epi has always been synonymous with colour at Louis Vuitton. It was the first coloured leather line to be launched by the House in 1985 (you might have recently caught a glimpse of some of the collection  on iconic bridges across the world).

    Today one of Louis Vuitton's Signatures will meet one of the most iconic shapes of the House thanks to the introduction of the Neverfull in Epi line. For the first time the House is launching a Neverfull in leather, a colourful addition to this iconic shape.

    This new version of the Neverfull will suit everyday occasions; a possibility to play with colours easily for a feminine, casual chic silhouette.

    Never has a full range of Epi colours been so highly anticipated.

    Tags: Leather Goods, Icons, Photography, Colour

  • The Louis Vuitton Cup Begins

    • The Louis Vuitton Cup Begins - Louis Vuitton Heritage NEWS
    • The Louis Vuitton Cup Begins - Louis Vuitton Heritage NEWS
    This summer, Louis Vuitton takes you to the San Francisco Bay for the 30th Louis Vuitton Cup, followed by the 34th America's Cup.

    The 8th regatta in the history of the Louis Vuitton Cup, taking place in the San Francisco Bay from July 4th to September 21st, promises to be a decisive and yet unpredictable event.

    Decisive because of the three competing teams, only the winner will earn the right to challenge Oracle Team USA, the American titleholder, in the hope of capturing the 34th America's Cup trophy. Decisive too, for the defender, as a decision is made on which of its two boats will participate in the America's Cup during the trials that take place at the Louis Vuitton Cup.

    Like the seven previous regattas, this 8th Louis Vuitton Cup offers an element of surprise. The three competing teams, Artemis Racing, Emirates Team New Zealand, and Luna Rossa have recruited the finest sailors, technicians and engineers in the world. Thus, the Louis Vuitton Cup will not only be a prestigious regatta, but also a crucial preparatory phase for an America's Cup featuring boats that are difficult to master and have never been used in competition before.

     

    Tags: Event, Sailing, Sea travel

  • Une journée dans les ateliers d’Asnières

    • Une journée dans les ateliers d’Asnières - Louis Vuitton Heritage NEWS
    • Une journée dans les ateliers d’Asnières - Louis Vuitton Heritage NEWS
    • Une journée dans les ateliers d’Asnières - Louis Vuitton Heritage NEWS
    • Une journée dans les ateliers d’Asnières - Louis Vuitton Heritage NEWS
    • Une journée dans les ateliers d’Asnières - Louis Vuitton Heritage NEWS
    • Une journée dans les ateliers d’Asnières - Louis Vuitton Heritage NEWS
    Les 15 et 16 juin se sont déroulées les Journées Particulières, une occasion pour la Maison de dévoiler les ateliers d’Asnières.

    La deuxième édition des Journées Particulières LVMH a permis au public de découvrir les coulisses des grandes Maisons, comme les ateliers d’Asnières, le berceau historique de Louis Vuitton. Le grand atelier et sa verrière, installés là depuis 1859, regroupent le cœur du savoir-faire de la Maison.

    Les 190 artisans y développent des lignes d’exception : les sacs en cuirs précieux et exotiques, la Haute Maroquinerie, les bagages rigides, ainsi que les commandes spéciales. L’École des Savoir-Faire Maroquiniers créée en 2010 assure la transmission aux générations futures de ces techniques d’excellence.

    En plus des ateliers, les visiteurs ont pu découvrir la maison de famille et son architecture Art Nouveau, dans laquelle Georges Vuitton s’installe en 1892.

    Une autre manière de découvrir l’histoire de la Maison…

    Tags: Event, Asnières, Savoir-Faire

  • A Damier Signature, Part Two

    In 1889, at the Paris World Fair, the Damier canvas was born; a patented invention with for the first time, the inscription “L. Vuitton registered trademark”.

    Almost a century after its creation in 1888, the Damier pattern was reintroduced by the Maison Louis Vuitton. Among the wide range of Damier canvases that have been introduced since then, the darker palette, subtle and elegant, has been one of the most appreciated.

    More masculine and revisited in black and anthracite, the Damier has become undeniably urban. Damier Graphite is the first Louis Vuitton line solely dedicated to men. Adorned in smooth black leather and polished palladium hardware, the historic motif adopts an urban look that is stylish, streamlined, modern and cosmopolitan.
    The Damier story continues...

    More on the Damier history and collections here.

    Tags: Damier, Video, Leather Goods