• THE ART OF WINDOWS BY GASTON LOUIS VUITTON

    • THE ART OF WINDOWS BY GASTON LOUIS VUITTON - Louis Vuitton Heritage NEWS
    • THE ART OF WINDOWS BY GASTON LOUIS VUITTON - Louis Vuitton Heritage NEWS
    • THE ART OF WINDOWS BY GASTON LOUIS VUITTON - Louis Vuitton Heritage NEWS
    • THE ART OF WINDOWS BY GASTON LOUIS VUITTON - Louis Vuitton Heritage NEWS
    • THE ART OF WINDOWS BY GASTON LOUIS VUITTON - Louis Vuitton Heritage NEWS
    • THE ART OF WINDOWS BY GASTON LOUIS VUITTON - Louis Vuitton Heritage NEWS
    • THE ART OF WINDOWS BY GASTON LOUIS VUITTON - Louis Vuitton Heritage NEWS
    Discover the House’s new window displays inspired directly from Gaston-Louis Vuitton’s original sketches and adapted here for the 21st century.

    Gaston-Louis has been described as a visionary as well as an aesthete, a man of his time while turned towards the future. One of his diverse and multiple interests was the conception and creation of windows displays. In a time where store windows were reinvented every week, his passion combined with grasping the aesthetic of the twenties allowed him to imagine numerous displays from a graphic and geometric standpoint; a series of modern sceneries that still feel relevant today in 2014.

    In 1925 he wrote an essay for the publication Vendre on this matter: “The art of creating a window display fall both within a sharp sense of architecture and the skills of a stage director”.
    He finishes the piece on a more poetic note: “The picturesque streets of the older days with its curious boutiques are now gone forever. While the 19th century street was quite dull, a wind of change seems to be blowing in this new century: the shopkeeper transformed his front window into a magnificent and modern façade. Let’s turn the street into a cheerful space (…). By our daily renewed efforts let’s draw the passer-by, let’s give him a reason to dawdle, to stroll!”

    Tags: Gaston Louis Vuitton, Windows, Now and Then

  • HAPPY LUNAR YEAR TO ALL CHINESE COMMUNITIES OVER THE WORLD

    On this Holiday season, Louis Vuitton is happy to celebrate the Chinese New Year and proves it with an exclusive animation dedicated to the seventh sign of the Chinese Zodiac, the wood horse.

    Symbol of freedom and energy, the horse is one amongst the favourite animals of the Chinese, as it played a crucial role in the development of the Chinese Empire. This year, the horse represents one of Louis Vuitton’s core values as an emblem of travel. Thus, the 2014 Wood Horse year is a time of fast victories, unexpected adventure and surprising romance.

    In line with romance, love, fairy tales, heroes and heroines, great adventures are amongst the main sources of inspiration of London based artist and film director, Mustashrik Mahbub. His travel background and talented illustrations of horses naturally brought Louis Vuitton to collaborate with him on this occasion.

    Tags: Holiday Season, Event, Animation, Illustration

  • SEE LIFE IN DAMIER COBALT

    • SEE LIFE IN DAMIER COBALT - Louis Vuitton Fashion NEWS
    Fall/ Winter 2014-2015 Men’s fashion show has unveiled a new line of Louis Vuitton canvas named Damier Cobalt.

    Within a complete collection created around the timeless and masculine blue colour, travel bags, handbags and small leather goods are now available in the new House canvas, Damier Cobalt.

    This midnight blue was the missing colour of an already successful and wide offer of Damier Graphite, Damier Infini and Damier Ebene collections.

    For the first time, Louis Vuitton celebrates the launch of this new sophisticated Damier Cobalt products available to purchase online in avant-première from now until their arrival in stores at the beginning of February.

    Discover these new wardrobe essentials HERE.

    Tags: Colour, Video, Collection, Damier, Leather Goods, Small Leather Goods

  • LIVE MENSWEAR FASHION SHOW FALL/WINTER 2014-2015

    Experience Louis Vuitton’s menswear fashion show on Thursday 16th January at 2.30 pm Central European Time (GMT+2).

    Louis Vuitton men’s style director Kim Jones continues his ineffable journey into travel and style. Mr Jones highly anticipated 6th collection for the House will be held in the magnificent glass structure of Parc André Citroën.

    On this occasion Louis Vuitton will be revealing a new leather good collection from which a selection of products will be available online for purchase in avant-première. Stay tuned for more information.

    Tags: Fashion Show, Kim Jones, Ready to Wear, Live, Digital Avant-Première

  • DEEP INTO THE ABYSSAL BLUE TEASER

    Indulge in Louis Vuitton’s brand new Blue Universe for men to be revealed during the upcoming Fashion Show, available for purchase online, for the first time in avant-première.

    The final countdown to the Fall-Winter 2014-2015 Men’s fashion show has begun with this rather secretive teaser. For this season’s show, on 16th January, Louis Vuitton will also launch a new collection conceived as a whole blue universe for the modern dandies. On this occasion, and for the first time, a specific selection of leather goods products will be available online for purchase in avant-première.

    Be inspired by this upcoming global blue collection made to appeal to the discrete and sophisticated man.

    Tags: Video, Fashion show, Digital Avant-Première, Colour