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THE FALL-WINTER 2017 MEN'S CAMPAIGN - VIDEO

"Friends and heroes"

The Fall-Winter 2017collection is inspired of New York in the recent past - seventies, eighties, early nineties. A collective of quintessentially Manhattan artists come to mind: Jean-Michel Basquiat, Julian Schnabel, Keith Haring, Robert Mapplethorpe and Andy Warhol.

This is a group whose creative strength and signatures allowed them the freedom to collaborate with one another to create new works, most famously Basquiat and Warhol. Both their creative approaches and their own wardrobes are references here, combined with the logo-heavy, denimdominated Harlem style of Daniel “Dapper Dan” Day, Hip Hop’s outfitter of choice, and the louche seventies decadence of the denizens of Studio 54. These are visual touchstones for a New York state of dress.

Discover the full campaign and collection here.

Tags: Ad Campaign, Ready to wear, Kim Jones