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SERIES 4: THE HEROINE BY JUERGEN TELLER

The second of three videos from the Louis Vuitton SERIES 4, Spring-Summer 2016 collection advertising campaign.

Against the pure, blue sky of Miami, Florida, Juergen Teller captures silhouettes that seem to levitate. Singular figures catch the light like a force that renders them even more charismatic. Among these, Doona Bae, Louis Vuitton's new heroine.

“I discovered the Korean actress Doona Bae in the sci-fi action film “The Host”. I was struck by her character and mysterious beauty. All of her movie choices are quite particular: she flits between an archery champion and an accomplished boxer (in the sci-fi TV series “Sense8”), or even an inflatable doll (in “Air Doll”). I am fascinated by her gift for transformation, and I had her image very much in mind as I was creating this collection. She radiates strength and an artistic sensibility that corresponds to the values of the Maison.” - Nicolas Ghesquière

Discover the full campaign and the collection here.

Tags: Ad Campaign, Ready to Wear, Series 4, Juergen Teller